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Jethire is an end-to-end recruitment firm specialized in helping business leaders discover, engage, vet, and onboard pivotal talent.

About The Client

An established property management group in the Seattle area requires the services of a senior marketer to help evolve their business model into an all-in-one wholesale marketplace for landlords. The client’s vision is ambitious and the value proposition is still evolving, with a handful of live products in their marketplace.

The hiring team seeks a dynamic self-starter with relevant experience in real estate and / or proptech marketing (particularly property management, short-term rentals, or related areas), who also thrives in the ambiguity and excitement of an early-stage startup (NO AGENCIES, PLEASE).

Remote / Hybrid

This is a remote role with preferential consideration given to applicants in or within driving distance of the Greater Seattle Area.

Why Join Us Now?

• Blank Canvas: You will have freedom to craft our go-to-market strategy and refine our messaging as we develop the MVP and product-market fit.
• High Impact: As the founding marketing leader, your decisions directly influence the client’s path, from customer acquisition to brand identity in the real estate ecosystem.
• Future Growth: We anticipate this role evolving into a CMO position as we secure funding and scale. Shorter term, you will be building the foundation for our future marketing team and processes.
• Collaborative Environment: Join a small, 10-person founding team that values giving, transparency, and trust. You will work closely with our CEO/founder to shape culture and strategy.

What You’ll Do

Refine & Co-Create Value Proposition

• Partner with the founder to validate and sharpen our product-market positioning for small landlords.
• Conduct user interviews, competitive analysis, and market research in real estate/property management to ensure product-market fit.
• Design our marketing roadmap focusing on Seattle and Los Angeles, with an eye for scaling nationwide.
• Recommend and implement marketing infrastructure (CRM, analytics, automation) essential for lead generation and tracking.

Execute Hands-On Campaigns

• Launch cost-effective demand generation campaigns (digital ads, content marketing, partnerships) tailored to property management and real estate audiences.
• Manage a lean budget tied to monthly revenue, leveraging organic growth channels and co-marketing with industry partners.

Drive User Acquisition & Growth

• Build and optimize funnels to convert landlords into active marketplace users.
• Track metrics (CAC, conversion, LTV) and iterate quickly based on real-time data.
• Participate in the sales process by engaging prospects, in collaboration with other team members.

Foster Partnerships & Community

• Identify and develop partnerships with property management software providers, distribution platforms, and real estate groups to expand reach.
• Cultivate an early adopter community among small landlords, leveraging real estate or STR forums to gather timely feedback.

Shape the Culture & Team

• As we grow, hire and mentor additional marketing talent or manage external agencies.

Who You Are

• An Experienced Start-Up Marketer: 7+ years in marketing roles, at least part of which is in or adjacent to property management, short-term rentals, real estate tech, or related fields.
• Deep understanding of landlord pain points, acquisition channels, and real estate market dynamics.
• Strategic & Hands-On: You’re equally comfortable formulating high-level strategies and executing day-to-day tasks (campaigns, data analysis, etc.).
• Data-Informed Experimenter: You apply an experiment-driven mindset, continuously testing, measuring results, and iterating quickly.
• Customer-Focused: You thrive on listening to user feedback and translating those insights into actionable marketing and product decisions.
• Collaborative Leader: You communicate effectively with founders, product teams, and external partners, building trust and alignment across stakeholders.
• Visionary with Follow-Through: You can articulate a long-term growth plan while also ensuring swift execution of near-term marketing goals