Sr. Director, Channel Marketing
Zurn Elkay - Milwaukee, Wisconsin, United States, 53244
Work at Zurn Elkay
Overview
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Overview
Build and nurture strong relationships with sales partners to develop and manage strategic go-to-market plans, playbooks, and campaigns for both internal teams and rep agencies. Responsible for creating a channel and national account marketing strategy that aligns with the sales plan and forecast, covering brand, merchandising, and promotional strategies, all supported by clear goals, objectives, and business metrics. Co-op Strategy Management : Lead partner marketing programs to bring the brand experience to local markets. Develop multi-year marketing strategies and integrated plans that include merchandising, incentive programs, promotional plans, selling tools, and distribution strategies designed to drive revenue. Identify key partnership opportunities, manage budgets, and oversee calendars for commercial partners to drive KPIs. Sales Enablement & Customer Support:
Collaborate with product marketing and sales teams to deliver the best resources and events for product and brand positioning. Oversee Event Marketing, including Trade Shows and Partnerships, to generate awareness and leads. Develop KPIs and implement a reporting system to track the effectiveness of marketing programs. Lead continuous improvement initiatives and address any gaps in performance. Creative Strategy Leadership:
Direct the creative and copy teams to conceptualize and execute impactful marketing campaigns. Partner with agencies to maximize campaign effectiveness. Marketing Communications:
Develop and lead a communication strategy for product updates and events. Oversee the rep portal and manage weekly communications. Actively gather and incorporate Voice of Customer (VOC) feedback for ongoing adjustments and improvements. Integrated Marketing Leadership:
Lead and develop a team of strategic marketers, working closely with demand generation, product marketing, and regional sales teams. Ensure a cohesive and integrated marketing strategy that drives revenue growth and market success. Job Requirements: Bachelor's degree in Marketing, Business or related field is required; MBA preferred 15+ years of strategic marketing and managing a team Experience in sales, a plus A positive influencer who thrives in a fast paced, evolving environment and is skilled and driving progress and transformative change. Strong ability to navigate organizational boundaries and build relationships to achieve objectives. 30-50% travel required Total Rewards and Benefits
Competitive Salary Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance Matching 401(k) Contribution Health Savings Account Up to 3 Weeks Vacation 12 Paid Holidays Annual Bonus Eligibility Educational Reimbursement Matching Gift Program **THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.** Equal Opportunity Employer - Minority/Female/Disability/Veteran