The Planet Group
Product Marketing Manager (B2B Tech)
The Planet Group - Boston, Massachusetts, us, 02298
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The Planet Group's
Cybersecurity Client is hiring for a Direct-Hire
Product Marketing Manager
to support go-to-market efforts. In this role, you will be responsible for defining product positioning, messaging, and differentiation, driving demand and adoption through compelling content, and sales enablement. This is a highly collaborative role with visibility across multiple functions, including Product, Sales and Revenue Operations. Salary: $130,000-$150,000 depending on experience Location: Hybrid in Boston, MA (2 days on-site) Craft clear, compelling messaging and value propositions based on deep understanding of the cybersecurity landscape, buyer personas, and competitive differentiators. Partner closely with Product to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally. Plan and execute product launches and feature releases. Work with the content marketing team on product-related PR, high-quality whitepapers, blog posts, videos, and campaign materials. Equip the sales team with tools, battle cards, talk tracks, email templates and competitive intelligence to close deals more effectively. Support and integrate product value prop messaging into sales enablement tools Create content for user personas, including customer success stories, to highlight the value of our solutions. Monitor market trends, customer insights, and competitor movements to inform strategy and product direction. Create and maintain competitive materials. Reporting & Analytics: Report and provide insights on Sales Enablement to improve lead conversion rates & efficiency for the Sales team. Monitor use of sales enablement collateral and tools, and % of Sales team using, to identify what is resonating and what needs to be adjusted. Product Marketing Manager Qualifications: 5+ years of in-house product marketing or related experience in B2B technology, preferably in cybersecurity, or advisory services. Strong understanding of cybersecurity products, market trends, threat landscape, and buyer needs (e.g., CISOs, SecOps, CIO). Excellent verbal and written communication skills, with experience creating impactful content for technical and business audiences. Proven ability to collaborate cross-functionally and manage multiple projects in a fast-paced environment. Strong analytical mindset and data-driven decision-making. Familiarity with tools like Salesforce, Allego, and Outreach. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Product Management and Marketing Industries Technology, Information and Media and Computer and Network Security Referrals increase your chances of interviewing at The Planet Group by 2x Sign in to set job alerts for “Product Marketing Manager” roles.
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The Planet Group's
Cybersecurity Client is hiring for a Direct-Hire
Product Marketing Manager
to support go-to-market efforts. In this role, you will be responsible for defining product positioning, messaging, and differentiation, driving demand and adoption through compelling content, and sales enablement. This is a highly collaborative role with visibility across multiple functions, including Product, Sales and Revenue Operations. Salary: $130,000-$150,000 depending on experience Location: Hybrid in Boston, MA (2 days on-site) Craft clear, compelling messaging and value propositions based on deep understanding of the cybersecurity landscape, buyer personas, and competitive differentiators. Partner closely with Product to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally. Plan and execute product launches and feature releases. Work with the content marketing team on product-related PR, high-quality whitepapers, blog posts, videos, and campaign materials. Equip the sales team with tools, battle cards, talk tracks, email templates and competitive intelligence to close deals more effectively. Support and integrate product value prop messaging into sales enablement tools Create content for user personas, including customer success stories, to highlight the value of our solutions. Monitor market trends, customer insights, and competitor movements to inform strategy and product direction. Create and maintain competitive materials. Reporting & Analytics: Report and provide insights on Sales Enablement to improve lead conversion rates & efficiency for the Sales team. Monitor use of sales enablement collateral and tools, and % of Sales team using, to identify what is resonating and what needs to be adjusted. Product Marketing Manager Qualifications: 5+ years of in-house product marketing or related experience in B2B technology, preferably in cybersecurity, or advisory services. Strong understanding of cybersecurity products, market trends, threat landscape, and buyer needs (e.g., CISOs, SecOps, CIO). Excellent verbal and written communication skills, with experience creating impactful content for technical and business audiences. Proven ability to collaborate cross-functionally and manage multiple projects in a fast-paced environment. Strong analytical mindset and data-driven decision-making. Familiarity with tools like Salesforce, Allego, and Outreach. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Product Management and Marketing Industries Technology, Information and Media and Computer and Network Security Referrals increase your chances of interviewing at The Planet Group by 2x Sign in to set job alerts for “Product Marketing Manager” roles.
Digital Marketing Specialist - Marketplaces
Boston, MA $160,000.00-$200,000.00 2 months ago Associate Brand Manager, Foods Innovation
Boston, MA $160,000.00-$215,000.00 5 months ago Associate, Brand Marketing Manager, Boston, MA
Newtonville, MA $180,000.00-$200,000.00 1 month ago Westwood, MA $165,000.00-$180,000.00 2 weeks ago Waltham, MA $171,000.00-$235,000.00 2 weeks ago Boston, MA $100,000.00-$115,000.00 4 weeks ago Associate, Digital Brand Marketing, Liberty Street, New York, NY
Boston, MA $75,000.00-$130,000.00 20 hours ago Wakefield, MA $90,000.00-$110,000.00 5 days ago Boston, MA $100,000.00-$115,000.00 3 months ago Boston, MA $100,000.00-$225,000.00 2 months ago Waltham, MA $85,000.00-$95,000.00 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr