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Overview

Seminole Hard Rock Support Services is transforming its digital landscape, building new digital foundations to enable modernized and mature digital capabilities at scale. We are bringing together multiple historic website and app CMS’s into one single CMS using Adobe AEM across the enterprise. This includes all of our websites across casinos, hotels, cafes, retail, Unity by Hard Rock, and more. Implementation is currently underway, with a target to launch in early 2025 as the foundation for omnichannel initiatives, content parity, orchestration, and personalization via ML modeling and AI recommendations. We are seeking to build a team of highly experienced experts to own, administer, activate, and optimize using their polished and modern Adobe AEM/DAM during this pivotal period.

We are seeking a highly motivated, detail-oriented expert for our Digital Marketing Content Optimization Specialist role. This role is pivotal in writing and optimizing content for our various websites, including the Unity by Hard Rock loyalty website and mobile app. You will be responsible for crafting engaging content, maintaining brand consistency, and improving the digital experience for our users.

This is a shared service role supporting Seminole Gaming and all Hard Rock lines of business, including Hard Rock Cafes, Hotels, Casinos, Entertainment, and the new Unity by Hard Rock loyalty program. Our digital ecosystem consists of multiple websites, a mobile app, and digital marketing channels that include SEO/SEM, paid media, display, CRM, and social.

Responsibilities

• Produce high-quality content that engages target audiences, increases website traffic, and boosts brand awareness across Hard Rock’s websites.
• Develop and optimize content for our Unity by Hard Rock website and mobile app to enhance user experience and engagement.
• Follow SEO best practices to improve organic search rankings and drive traffic.
• Meet deadlines and deliver content that aligns with project specifications and marketing goals.
• Collaborate with UX/UI designers to integrate content seamlessly into website and app designs.
• Drive content optimization via ML model recommendations and AI.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Experience with Adobe Experience Manager (AEM) and Adobe Assets (DAM) strongly preferred.
• Proven experience in digital content creation, CMS administration, digital/ecommerce, and SEO.
• Strong writing, editing, and proofreading skills with a keen eye for detail.
• Demonstrated ability to manage content across multiple websites and mobile apps.
• Ability to analyze data and adjust strategies based on performance metrics.
• Excellent organizational and time-management skills to handle multiple tasks and meet project deadlines.
• Practical experience applying UX/UI best practices to content design.

Knowledge, Skills, and Abilities

• Exceptional writing and editing skills with the ability to produce engaging content under tight deadlines.
• Familiarity with ML modeling and AI for building dynamic content and personalization.
• Understanding of SEO best practices, including keyword research and content structuring.
• Ability to analyze content performance and make data-driven decisions to enhance content effectiveness.
• Proficiency in content management systems and digital marketing tools, particularly Adobe AEM and Adobe Assets.
• Ability to create compelling content that aligns with brand messaging and marketing objectives.
• Strong collaborative skills with the ability to provide and receive constructive feedback.
• Eagerness to stay updated on industry trends and best practices.
• Capable of managing multiple projects effectively in a fast-paced environment.
• Self-motivated, action-oriented, and results-driven with outstanding communication skills.
• Adaptable and able to pivot quickly in a dynamic work environment.

Work Environment

• Duties and responsibilities are typically performed in a professional office setting, but may require presence in operating areas, exposing the employee to environmental factors including secondhand smoke and excessive noise.
• The employee is frequently required to stand, walk, use hands, reach with hands and arms, talk or hear, and lift/move up to 50 pounds. Specific vision abilities required include close, distance, color, and peripheral vision.

Disclaimer: While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change.