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Get AI-powered advice on this job and more exclusive features. Direct message the job poster from 24 Seven Talent. Full-time Associate Media Director Hybrid in Atlanta Responsibilities : Kick the tires on the brief and build the strategic approach. Lead the development of cross-channel media strategies for both traditional and digital channels (linear TV, radio, digital, social, programmatic, CTV, OOH, etc.). Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels. Leverage research tools and various inputs to drive thoughtful plans that will deliver against client objectives. Rely on insight mining and consumer journey mapping to connect the brief to the tactical plan. Evaluate media proposals and provide POVs on your client’s behalf. Qualifications : Required Skills : Insatiable curiosity and desire to know “why.” Self-motivation, resourcefulness and ability to also think one step ahead. Ability to learn quickly, think on your feet and lead a team. Excellent attention to detail and accuracy. Past performance in managing and growing a team. Preferred Skills : 6+ years of media planning experience, 3 years in an agency environment preferred. Digital and traditional experience required. Expert knowledge of research tools like ComScore, SQAD, Simmons/MRI, Vivvix, Prisma etc. Strong knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables. Understanding of site tagging and analytics platforms like Adobe and Google Analytics. Experience working across various internal teams (Connections, Strategy, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where needed. Proactively suggest alternative approaches to solving problems. Guide and inspire creative. Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Marketing Services #J-18808-Ljbffr