Photon
Photon is hiring: SEO/GEO Lead | Onsite | Groundworks in Norfolk
Photon - Norfolk, VA, US, 23500
Work at Photon
Overview
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Overview
Job Description
Key Responsibilities
Search Optimization (SEO)
Implement on-page and technical SEO across multiple brand sites (meta, headers, linking, etc.).
Monitor keyword rankings, indexation, and Core Web Vitals.
Partner with content, dev, and product teams to maintain SEO-friendly page speed and site structure.
Maintain and evolve structured data (e.g., FAQPage, Article, LocalBusiness schemas).
Conduct regular audits and implement action plans using tools like Ahrefs, SEMrush, GSC.
Generative Engine Optimization (GEO)
Structure content for maximum visibility in AI-generated answers and snapshots.
Work with content authors to create AI-friendly Q&A blocks, glossary terms, and expert quotes.
Help monitor and analyze brand mentions in ChatGPT, Bing, Perplexity, and others.
Assist in schema saturation strategy to boost factual authority across service and location pages.
Reporting & Collaboration
Support monthly SEO/GEO reporting using GA4, Search Console, and snapshot tracking tools.
Help implement A/B and split testing to improve organic click-throughs and UX.
Collaborate across marketing, content, and engineering teams to align content goals with platform performance.
Recommend optimizations based on ranking shifts, AI behavior, or competitive benchmarking.
Qualifications
6+ years of SEO experience, preferably across large sites or multisite platforms.
Familiar with WordPress (or headless CMS), schema markup, page speed optimization.
Working knowledge of SEO tools like SEMrush, Ahrefs, Screaming Frog, and GSC.
Curiosity and enthusiasm for AI-driven search experiences and generative discovery platforms.
Strong written communication skills, especially for content structure and clarity.
Nice to Have
Exposure to GEO principles or AI snapshot monitoring (e.g., Bing Chat, Perplexity.ai).
Experience working with structured content APIs or modular CMS tools.
Familiarity with zero-click SEO, local SEO, or multi-brand environments.
Understanding of CRO, UX, and analytics tools (GA4, Looker Studio, Hotjar, etc.)
Compensation, Benefits and Duration
Minimum Compensation: USD 60,000
Maximum Compensation: USD 210,000
Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and a good faith estimate for the role.
Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.
This position is available for independent contractors
No applications will be considered if received more than 120 days after the date of this post
Key Responsibilities
Search Optimization (SEO)
Implement on-page and technical SEO across multiple brand sites (meta, headers, linking, etc.).
Monitor keyword rankings, indexation, and Core Web Vitals.
Partner with content, dev, and product teams to maintain SEO-friendly page speed and site structure.
Maintain and evolve structured data (e.g., FAQPage, Article, LocalBusiness schemas).
Conduct regular audits and implement action plans using tools like Ahrefs, SEMrush, GSC.
Generative Engine Optimization (GEO)
Structure content for maximum visibility in AI-generated answers and snapshots.
Work with content authors to create AI-friendly Q&A blocks, glossary terms, and expert quotes.
Help monitor and analyze brand mentions in ChatGPT, Bing, Perplexity, and others.
Assist in schema saturation strategy to boost factual authority across service and location pages.
Reporting & Collaboration
Support monthly SEO/GEO reporting using GA4, Search Console, and snapshot tracking tools.
Help implement A/B and split testing to improve organic click-throughs and UX.
Collaborate across marketing, content, and engineering teams to align content goals with platform performance.
Recommend optimizations based on ranking shifts, AI behavior, or competitive benchmarking.
Qualifications
6+ years of SEO experience, preferably across large sites or multisite platforms.
Familiar with WordPress (or headless CMS), schema markup, page speed optimization.
Working knowledge of SEO tools like SEMrush, Ahrefs, Screaming Frog, and GSC.
Curiosity and enthusiasm for AI-driven search experiences and generative discovery platforms.
Strong written communication skills, especially for content structure and clarity.
Nice to Have
Exposure to GEO principles or AI snapshot monitoring (e.g., Bing Chat, Perplexity.ai).
Experience working with structured content APIs or modular CMS tools.
Familiarity with zero-click SEO, local SEO, or multi-brand environments.
Understanding of CRO, UX, and analytics tools (GA4, Looker Studio, Hotjar, etc.)
Compensation, Benefits and Duration
Minimum Compensation: USD 60,000
Maximum Compensation: USD 210,000
Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and a good faith estimate for the role.
Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.
This position is available for independent contractors
No applications will be considered if received more than 120 days after the date of this post