ABB E-mobility
Product Marketing Segment Lead, Public Transit
ABB E-mobility - Charlotte, North Carolina, United States, 28245
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Overview
Product Marketing Segment Lead, Public Transit
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Product Marketing Segment Lead, Public Transit
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ABB E-mobility Product Marketing Segment Lead, Public Transit
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Product Marketing Segment Lead, Public Transit
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ABB E-mobility About ABB E-Mobility
ABB E-mobility is a world leader in EV charging technology and a partner of choice for the world’s biggest electric vehicle OEMs and nationwide EV charging network operators. With a strong R&D pipeline, our robust product portfolio of innovative holistic solutions – from grid to charge point and domestic installations to large fleet depots – means we are actively enabling the future of E-Mobility, not just predicting it. About ABB E-Mobility
ABB E-mobility is a world leader in EV charging technology and a partner of choice for the world’s biggest electric vehicle OEMs and nationwide EV charging network operators. With a strong R&D pipeline, our robust product portfolio of innovative holistic solutions – from grid to charge point and domestic installations to large fleet depots – means we are actively enabling the future of E-Mobility, not just predicting it.
Take your next career step at ABB E-Mobility with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. ABB E-mobility is transforming into a customer-centric, solution-led sustainable mobility company, looking for motivated and passionate individuals to join our team.
The newly created ABB E-mobility marketing and communications organization will drive this experience through brand purpose: We support our customers to electrify mobility. It is our responsibility to position ABB E-mobility as a reliable partner and authority in the industry. We are seeking a Product Marketing Segmentation Lead for Public Transit to become a customer evangelist, helping us meet our revenue targets by effectively demonstrating the value of our charging solutions to the market. As the Product Marketing Segmentation Lead for Public Transit at ABB E-mobility, you will play a pivotal role in driving success by strategically positioning and promoting our solutions globally in the Public Transit segment.
You will be the product marketing solutions lead for all the segment offerings, liaising with the product managers in EU and NA and translating this to customer facing value and own the success of our latest solution lead segment's view.
This senior role requires a strong blend of strategic thinking, advanced product knowledge, ability to lead cross-functionally, and apply marketing expertise. The ideal candidate must be highly analytical and able to conduct sophisticated quantitative analyses, while also excelling at synthesizing and telling a captivating story to diverse audiences. Extensive experience managing cross-functional projects is essential. Experience with technology or the automotive industry is strongly preferred.
Responsibilities Include
Go-to-Market Leadership: Develop and execute comprehensive go-to-market plans for new charging solution launches and features, including sales enablement, promotional activities, and solutions roadmaps. Strategic Messaging and Positioning: Craft compelling messaging and segment solution-level narratives that align with our company positioning across our customer segments Own the market specifications Public Transit and those sub-segments, bringing market and customer input in supporting product management functions to build the right product Commercial Responsibility: Collaborate with sales and business teams to build solution focused commercial offerings Capture Strategy: Conduct comprehensive market research and competitive analysis to identify opportunities, trends, and emerging customer needs targeting high-value prospects and driving long-term business development strategies. Customer Evangelism: Disseminate and evangelize our customer insights across the company, ensuring all teams are aligned with our customer-centric approach. Cross-Functional Leadership: Lead and support our Sales, Marketing, and Product, train them on the problems we solve for our buyers and users of our charger solutions and refine messaging and positioning Content Strategy: Inform the content roadmap with charger customer insights. Collaborate with our internal Integrated Marketing team to ensure consistent messaging across channels and to develop content for events. Test and refine innovative marketing approaches and channels to reach and engage key audiences Define business metrics and measurement plan (OKRs)
Basic Qualifications
8-12 years of proven experience in product marketing/product management Experience within the Charging and/or Public Transit would be a plus Strong understanding of product marketing principles, strategies, and tactics Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content based on previous product launches Proven ability to work cross-functionally and collaborate with teams such as product management, sales, client success, and engineering Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines Bachelor's degree in a relevant field (e.g., Business, Marketing Engineering, or a related discipline). A master's degree is a plus. Passion for sustainability, renewable energy, and driving positive environmental impact
What’s in it for you?
Work with the best specialists in their field, in a diverse environment with unparalleled global reach. Feel inspired by our fast growth. You will have the accountability to own your part in enabling a future of sustainable and efficient mobility. You can also count on a competitive compensation package in line with your capabilities and experience. Diversity, inclusion, and equal opportunities are at the core of what we do. We celebrate different experiences and perspectives, and we aim to empower everyone in the creation of sustainable solutions for people all over the world. Our individual differences make us successful. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Motor Vehicle Manufacturing Referrals increase your chances of interviewing at ABB E-mobility by 2x Get notified about new Product Marketing Specialist jobs in
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Join to apply for the
Product Marketing Segment Lead, Public Transit
role at
ABB E-mobility Product Marketing Segment Lead, Public Transit
3 days ago Be among the first 25 applicants Join to apply for the
Product Marketing Segment Lead, Public Transit
role at
ABB E-mobility About ABB E-Mobility
ABB E-mobility is a world leader in EV charging technology and a partner of choice for the world’s biggest electric vehicle OEMs and nationwide EV charging network operators. With a strong R&D pipeline, our robust product portfolio of innovative holistic solutions – from grid to charge point and domestic installations to large fleet depots – means we are actively enabling the future of E-Mobility, not just predicting it. About ABB E-Mobility
ABB E-mobility is a world leader in EV charging technology and a partner of choice for the world’s biggest electric vehicle OEMs and nationwide EV charging network operators. With a strong R&D pipeline, our robust product portfolio of innovative holistic solutions – from grid to charge point and domestic installations to large fleet depots – means we are actively enabling the future of E-Mobility, not just predicting it.
Take your next career step at ABB E-Mobility with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. ABB E-mobility is transforming into a customer-centric, solution-led sustainable mobility company, looking for motivated and passionate individuals to join our team.
The newly created ABB E-mobility marketing and communications organization will drive this experience through brand purpose: We support our customers to electrify mobility. It is our responsibility to position ABB E-mobility as a reliable partner and authority in the industry. We are seeking a Product Marketing Segmentation Lead for Public Transit to become a customer evangelist, helping us meet our revenue targets by effectively demonstrating the value of our charging solutions to the market. As the Product Marketing Segmentation Lead for Public Transit at ABB E-mobility, you will play a pivotal role in driving success by strategically positioning and promoting our solutions globally in the Public Transit segment.
You will be the product marketing solutions lead for all the segment offerings, liaising with the product managers in EU and NA and translating this to customer facing value and own the success of our latest solution lead segment's view.
This senior role requires a strong blend of strategic thinking, advanced product knowledge, ability to lead cross-functionally, and apply marketing expertise. The ideal candidate must be highly analytical and able to conduct sophisticated quantitative analyses, while also excelling at synthesizing and telling a captivating story to diverse audiences. Extensive experience managing cross-functional projects is essential. Experience with technology or the automotive industry is strongly preferred.
Responsibilities Include
Go-to-Market Leadership: Develop and execute comprehensive go-to-market plans for new charging solution launches and features, including sales enablement, promotional activities, and solutions roadmaps. Strategic Messaging and Positioning: Craft compelling messaging and segment solution-level narratives that align with our company positioning across our customer segments Own the market specifications Public Transit and those sub-segments, bringing market and customer input in supporting product management functions to build the right product Commercial Responsibility: Collaborate with sales and business teams to build solution focused commercial offerings Capture Strategy: Conduct comprehensive market research and competitive analysis to identify opportunities, trends, and emerging customer needs targeting high-value prospects and driving long-term business development strategies. Customer Evangelism: Disseminate and evangelize our customer insights across the company, ensuring all teams are aligned with our customer-centric approach. Cross-Functional Leadership: Lead and support our Sales, Marketing, and Product, train them on the problems we solve for our buyers and users of our charger solutions and refine messaging and positioning Content Strategy: Inform the content roadmap with charger customer insights. Collaborate with our internal Integrated Marketing team to ensure consistent messaging across channels and to develop content for events. Test and refine innovative marketing approaches and channels to reach and engage key audiences Define business metrics and measurement plan (OKRs)
Basic Qualifications
8-12 years of proven experience in product marketing/product management Experience within the Charging and/or Public Transit would be a plus Strong understanding of product marketing principles, strategies, and tactics Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content based on previous product launches Proven ability to work cross-functionally and collaborate with teams such as product management, sales, client success, and engineering Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines Bachelor's degree in a relevant field (e.g., Business, Marketing Engineering, or a related discipline). A master's degree is a plus. Passion for sustainability, renewable energy, and driving positive environmental impact
What’s in it for you?
Work with the best specialists in their field, in a diverse environment with unparalleled global reach. Feel inspired by our fast growth. You will have the accountability to own your part in enabling a future of sustainable and efficient mobility. You can also count on a competitive compensation package in line with your capabilities and experience. Diversity, inclusion, and equal opportunities are at the core of what we do. We celebrate different experiences and perspectives, and we aim to empower everyone in the creation of sustainable solutions for people all over the world. Our individual differences make us successful. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Motor Vehicle Manufacturing Referrals increase your chances of interviewing at ABB E-mobility by 2x Get notified about new Product Marketing Specialist jobs in
Charlotte, NC . Assistant Marketing Manager, Brand Advertising
Assistant Marketing Manager, Loyalty Customer Marketing
Channel Marketing Manager – A&D / K&B Retail
Charlotte, NC $115,000.00-$125,000.00 1 week ago Charlotte, NC $80,000.00-$100,000.00 6 days ago Charlotte, NC $85,000.00-$100,000.00 2 weeks ago Media and Social Marketing Manager Senior
Charlotte, NC $115,000.00-$125,000.00 1 month ago Digital Marketing and Social Media Manager | Hybrid in Charlotte | Marketing Agency
Charlotte, NC $2,600.00-$4,000.00 3 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr