Product Marketing Specialist - T&I [Graduate Program]
CLAAS - Omaha, Nebraska, us, 68197
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Product Marketing Specialist - T&I [Graduate Program]
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CLAAS . MUST BE ELIGIBLE TO WORK IN THE U.S. CLAAS of America is part of a family-owned company with locations across North America. We are committed to the successful sales and service of CLAAS products, empowering farmers to excel in their fields. Position Details
Location:
Omaha Start Date:
05/26/2025 Level:
Professionals Key Area:
Trainee Program Overview
The North American Graduate Program is a 12–24-month development plan within our Marketing Department. It combines practical experience with specialized training, preparing participants for a professional marketing role, focusing on CLAAS products, dealer networks, and customer operations. Role Responsibilities
Develop and execute marketing strategies for Tractor & Implement (T&I) product lines. Manage and update product assets and digital content, ensuring brand consistency. Optimize online presence through SEO and web content management. Create and update marketing materials, including brochures and sales tools. Coordinate promotional campaigns and dealer engagement strategies. Conduct market research and provide insights to support marketing initiatives. Support trade shows, events, and product demonstrations. Candidate Profile
Bachelor’s degree in Marketing, Business, Agriculture, Communications, or related field preferred. Minimum of 3 years experience in sales, marketing, or related areas preferred. Knowledge of agricultural machinery is highly preferred. Strong understanding of B2B marketing, dealer networks, and digital marketing. Proficiency in Microsoft Office, CRM, and marketing platforms; InDesign skills a plus. Excellent communication and analytical skills. Must be self-sufficient, independent, and eager to learn. Benefits
Includes health, vision, disability insurance, 401(k), tuition reimbursement, wellness programs, and more. Application Contact
Michelle Schefcik at michelle.schefcik@claas.com Follow us on Instagram and LinkedIn for more insights.
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