EAB (Education Advisory Board)
Associate Director, Paid Media
EAB (Education Advisory Board) - Washington, District of Columbia, us, 20022
Work at EAB (Education Advisory Board)
Overview
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Overview
Make a difference in a sector that matters to us all EAB is a special place to work. You'll find motivated employees, growth opportunities, and a deep commitment to our partners. We pride ourselves on hiring the best people—not just for the job, but for the firm and the future of education.
To be considered for an interview, please make sure your application is full in line with the job specs as found below. If you are an EAB employee, please use your work email address to sign up or apply. Associate Director, Paid Media At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We are seeking an experienced and results-driven Associate Director, Paid Media to join our team. This individual will be responsible for developing and executing comprehensive digital marketing strategies across brand, vertical, and programmatic channels. The ideal candidate will have a proven track record of creating effective lead generation campaigns, driving conversions, and building strong client relationships through exceptional communication skills. Primary Responsibilities: Strategy Development & Execution:
Design, implement, and optimize digital marketing strategies across brand, vertical, and programmatic channels to drive effective lead generation and conversion. Client Communication:
Act as a primary point of contact for clients, providing strategic advice, reporting, and campaign performance insights to ensure alignment with business goals. Campaign Management:
Develop and execute end-to-end digital marketing campaigns, including audience targeting, budget allocation, ad creation, testing, and optimization across platforms. Leadership & Mentorship:
Lead and mentor a team of digital marketers, providing guidance and fostering an environment of learning and growth. Content Creation & Briefing:
Collaborate with internal teams to create compelling briefs, ad copy, media proposals, and content that resonate with target audiences. Performance Reporting & Analysis:
Regularly track and analyze campaign performance data, providing actionable insights and recommendations for continuous improvement. Platform Expertise:
Utilize various platforms (e.g., Google Ads, Facebook ads, DSPs) to set up, manage, and optimize campaigns with a focus on conversion and lead generation. Cross-Functional Collaboration:
Work closely with analytics, design, and product teams to ensure campaigns are aligned with organizational goals. Continuous Learning & Innovation:
Stay up to date with the latest trends and best practices in digital marketing, programmatic advertising, and lead generation. Basic Qualifications: Bachelor's degree in marketing, business, or related field (preferred) 5+ years of experience in digital marketing with a strong focus on brand, vertical, and programmatic strategies Demonstrated success in developing and executing lead generation campaigns Strong client-facing communication skills Management and leadership experience Expertise in digital advertising platforms and analytics tools Strong understanding of campaign tracking and performance measurement Excellent project management and organizational skills Compensation: The anticipated starting salary range for this role is $77,000 - $90,000 per year. Actual salary varies due to factors that may include relevant experience, skills, and location. This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future. At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected, and heard. To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit, and business need.
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To be considered for an interview, please make sure your application is full in line with the job specs as found below. If you are an EAB employee, please use your work email address to sign up or apply. Associate Director, Paid Media At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We are seeking an experienced and results-driven Associate Director, Paid Media to join our team. This individual will be responsible for developing and executing comprehensive digital marketing strategies across brand, vertical, and programmatic channels. The ideal candidate will have a proven track record of creating effective lead generation campaigns, driving conversions, and building strong client relationships through exceptional communication skills. Primary Responsibilities: Strategy Development & Execution:
Design, implement, and optimize digital marketing strategies across brand, vertical, and programmatic channels to drive effective lead generation and conversion. Client Communication:
Act as a primary point of contact for clients, providing strategic advice, reporting, and campaign performance insights to ensure alignment with business goals. Campaign Management:
Develop and execute end-to-end digital marketing campaigns, including audience targeting, budget allocation, ad creation, testing, and optimization across platforms. Leadership & Mentorship:
Lead and mentor a team of digital marketers, providing guidance and fostering an environment of learning and growth. Content Creation & Briefing:
Collaborate with internal teams to create compelling briefs, ad copy, media proposals, and content that resonate with target audiences. Performance Reporting & Analysis:
Regularly track and analyze campaign performance data, providing actionable insights and recommendations for continuous improvement. Platform Expertise:
Utilize various platforms (e.g., Google Ads, Facebook ads, DSPs) to set up, manage, and optimize campaigns with a focus on conversion and lead generation. Cross-Functional Collaboration:
Work closely with analytics, design, and product teams to ensure campaigns are aligned with organizational goals. Continuous Learning & Innovation:
Stay up to date with the latest trends and best practices in digital marketing, programmatic advertising, and lead generation. Basic Qualifications: Bachelor's degree in marketing, business, or related field (preferred) 5+ years of experience in digital marketing with a strong focus on brand, vertical, and programmatic strategies Demonstrated success in developing and executing lead generation campaigns Strong client-facing communication skills Management and leadership experience Expertise in digital advertising platforms and analytics tools Strong understanding of campaign tracking and performance measurement Excellent project management and organizational skills Compensation: The anticipated starting salary range for this role is $77,000 - $90,000 per year. Actual salary varies due to factors that may include relevant experience, skills, and location. This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future. At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected, and heard. To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit, and business need.
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