Accor Hotels is hiring: Marketing and Communication Manager in Li...
Accor Hotels - Lincoln, NE, United States, 68511
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Overview
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REF39669V
Marketing and Communication Manager
Luxury & Lifestyle
TheHotel
Embark on a journey back in time to Vietnam in 1930s with Hôtel des Arts boutique lifestyle hotel in Saigon. Combining the classical charm of French Indochina with a sense of timeless chic that only the MGallery Collection can provide, the hotel is as much an art museum as it is a 5 star hotel. Hôtel des Arts Saigon invites guests to relive the romance of this bygone era in their luxury hotel which offers all the comforts of the 21st century.
Job Description
RESPONSIBILITIES AND MEANS
Brand
- Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
- Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
- Manage all marketing/promotional/sales collateral development/production both on and off line
Communications / Public Relations
- Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods
- Establish and maintain a relationship with Key local press and local media
- Liaise with the regional Communications team to maximise communications exposure
- Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand
Sponsorship
- Identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
- Drive the marketing and communication (internal and external) of the Hotels CSR commitments
E Marketing
- Effectively manage the hotel’s content and images through conducting regular website audits
- Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organisations
- Manage the hotels’ website – traffic and revenue generation, promotional content display
- Manage the hotel email database and e communication activity
- Manage online advertising for the hotel (display banners, SEM/PPC etc)
- Manage the online promotion for conference and catering and food and beverage activity at the hotel
- Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Instagram, You Tube, etc) and develop social networks
- Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, Forums). Take part in conversations and answer comments as a mediator
- Report to appropriate parties negative comments and discussions
- Identify threats and opportunities in user generated content surrounding our Hotel
- Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies
Training and Human Resources Management
- Be understanding hotel regulation and master all knowledge in Staff manual
- Carry out any other duties and responsibilities as assigned
- Responsible for understanding all Spa departments training in pertinent emergency procedures and follow strictly treatment protocols
Qualifications
- 2-3 years experience preferably in luxury sector/brand or hotel/travel/others industry
- Excellent reading, writing and oral proficiency in English and Vietnamese language
- Excellent leadership, interpersonal and communication skills
- Detail-oriented and highly reliable in thorough execution and follow-through
- Proficient in MS Excel, Word, & PowerPoint
- Ability to work well in stressful & high-pressure situations
- Well-presented and professionally groomed at all time
Additional Information
- Employee benefit card offering discounted rates in Accor Hotels worldwide
- Develop your talent through Accor’s learning programs
- Opportunity to grow within your property and across Accor’s Luxury hotels
- Ability to contribute to local community and make a difference through our Corporate Social Responsibility