Vice President, Product Marketing
Egnyte - Mountain View, California, us, 94039![Egnyte](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Egnyte
Overview
- Apply
Overview
Drive product marketing direction for Egnyte, collaborating with other marketing functions such as revenue marketing, corporate marketing, partner marketing and inbound marketing.Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for Egnyte's product offerings.Develop and own product positioning, messaging and value propositions that differentiate Egnyte solutions in the marketplace.Develop and activate Egnyte's core use case messaging andpositioningProvide input and strategy into product roadmap and pricing based on market and customer researchfinding, industry analyst interactions and competitive findings.Use customer,partnerand competitive research to influence product strategy and drive effective messaging.Manage and execute the industry marketingstrategy
Seller and Buyer Enablement
Educate sales, product management, marketing teams and the partner channel about market dynamics, competitivelandscapeand competitor offerings.Work with the partner teams to develop solutions that support Egnyte’s GTM plays and deliver value to customers.Gather competitive intelligence on our key competitors and develop differentiated materials for the sales force and for external consumption.Define and manage the execution of a launch strategy for Tier 2-3 features andinitiative
Content
Craft engaging audience-specific content, including solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally.Educate the market about Egnyte’s core technical value offerings through deliverables such as demos, white-papers, workshops,presentations,and technical blogs, driving views of that content.Work with Egnyte’s Value Acceleration team to conduct ROI/TCO analysis and develop content to help customers make the business case for Egnyte.
Team Management
Attract,hireand manage highly skilled product marketeers.Develop team's strategy, budget, hiring and OKR's to build and measure team results.Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.
YOUR QUALIFICATIONS:8-10 years of experience in product marketing5-7 years of experience in the cyber security industry (preferably in data security, governance and/or privacy)8+ years of progressive management experience, with an emphasis on leadership, and engaging global and local stakeholders.Proven track record in building, getting buy-in and executing product marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment.Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications.Experience positioning products acquired throughacquisitionsCOMPENSATION:Our compensation reflects the cost of labor across multiple U.S. geographiclocations, andpay varies based on defined markets. The range for base salary is $225,000-285,000. Payvaries by work locationand may also be dependent on job-related skills, knowledge,and/or experience. During the interview and/or hiring process, your recruiter can share more information about the compensation package specific to the role and job location.BENEFITS:Competitive salaries, comprehensive benefits & pre–IPO stock optionsFlexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance.Paid holidays and sick time401(k) Retirement Plan (Traditional and Roth)Health Savings Account (HSA) and Employee Assistance Program (EAP)Paid Maternal, Paternal, and Adoption Leave to help you grow yourfamilyModern and collaborative offices located in Spokane, WA; Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, PolandGym, cell phone, and internet reimbursementFree well-being apps such as Calm, Ginger, and Spring Health for Guardian are offered.Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more.Your own Egnyte account with lifetime accessCOMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION:At Egnyte, we celebrate our differences and thrive on our diversity for our employees, our products, our customers, our investors, and our communities. Our recently launched global Egnyte Employee Communities (EECs) support representation and inclusion across our diverse workplace.Egnytersare encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher-performing company and a great place to be.
#J-18808-Ljbffr