Get new jobs for this search by email

Lume is on a mission to normalize body odor beyond the pits and provide people with outrageously effective solutions so they never have to think twice about odor! Our Whole Body Deodorants can be used for any unwanted odor—from pits, to privates and beyond. It’s doctor-developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and clinically proven to control any external B.O. for 72 hours. In 2023, we launched a men’s line called Mando. Mando uses the same technology as Lume but has different scent profiles.

We are a 6-year-old fast growing, omni-channel deodorant and personal care brand that’s transforming the way that humans do hygiene. We joined forces with Harry’s, another disruptive brand with great people and infrastructure, to accelerate our growth. We are a team of self-starters that roll up our sleeves and get it done. Our style is collaborative and very fast-paced so an adaptive personality is a must.

About the Role

We’re looking for a Manager, Offline Performance Marketing to join our team and drive customer acquisition for Mando via offline marketing channels that may include: Linear TV, Radio, Streaming TV, Print, Direct Mail, etc. You will own the strategy, creative and media experimentation, optimization, analysis, and reporting of marketing channels goaled on driving profitable new customer acquisition. In this role, you will report to the Sr. Manager, Offline Performance Marketing and work alongside a team of highly-motivated, collaborative performance marketers and creatives.

Responsibilities:

• Own and efficiently scale customer acquisition driven through offline channels such as Linear TV, Streaming, Radio etc.
• Take ownership over attribution modeling and identifying the “true” incremental return on investment of marketing channels you manage across DTC, Amazon, and Retail while balancing multiple measurement methodologies.
• Consistently hit new customer growth, CPA, ROAS, and LTV targets.
• Quickly iterate and drive continuous improvement by forming testable hypotheses, running experiments, mining data for optimization opportunities, and revising and evolving media buying strategies.
• Independently perform ad optimizations while monitoring and reporting out on trends in key performance metrics.
• Strong pattern recognition and ability to identify and articulate ad creative performance learnings, why certain ads might be working better than others, and translate that analysis into clear recommendations for what to brief in or create next.
• Project manage creative development cycles with designers, videographers, and copywriters to create effective ads, scripts, landing pages, and site experiences.
• Compile industry research, competitive intel, information about new tools and opportunities, and produce recommendations for how to take advantage of these things.

This might describe you:

• 4+ years of work experience in an analytically challenging role, such as consulting, banking, or marketing.
• Enterprising “doer,” with an ownership mentality and a bias towards action, constantly hustling and taking initiative to drive improvements yourself.
• Hungry to learn in a self-directed way and from those around you to become an expert.
• Structured thinker and communicator; able to break down and solve complex problems.
• Ability to independently prioritize time and stay organized in a fast-paced work environment.
• Zero ego team player, always thinking about how to help those around you.
• Obsessed with understanding customer behavior and how product benefit messaging influences purchase decisions.
• Sense of humor -- we take our work seriously and ourselves un-seriously.

Benefits and perks

• Medical, dental, and vision coverage
• Equity in Harry’s
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

Apply for this job

* indicates a required field

First Name *

Last Name *

Email *

Phone *

Resume/CV *

LinkedIn Profile

Website

How did you hear about this job? *

Are you legally authorized to work in the United States today? *

Will you now or in the future require sponsorship for an employment-authorizing status or visa? *

Do you have a non-compete that is currently in effect? *

Are you open and willing to commute three days per week into our Soho headquarters located in New York, New York? *

If you are not within a commuting distance to our Soho headquarters, would you be open to relocation? *