Marketing Strategist for Law Firm
Javaheri & Yahoudai A Professional Law Corporation - Anaheim, California, United States, 92808
Work at Javaheri & Yahoudai A Professional Law Corporation
Overview
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Overview
401(k), Company parties, Dental insurance, Free food & snacks, Health insurance, Vision insurance, Bonus based on performance, Competitive salary, Employee discounts, Flexible schedule, Opportunity for advancement, Paid time off, Training & development.
Why Join Javaheri & Yahoudai, A Professional Law Corporation?
Competitive salary
Growth opportunities in a fast-growing legal firm
Collaborative and innovative digital marketing team
Access to cutting-edge marketing tools and AI-driven automation
Opportunities to take ownership of strategic initiatives and contribute to the firm's long-term digital success
Position Overview The Marketing Strategist is responsible for developing, executing, and optimizing marketing campaigns to drive client acquisition, brand awareness, and engagement while ensuring compliance with the California State Bar marketing regulations.
The role requires expertise in SEO, paid advertising (PPC), AI-driven automation, social media management, content creation, SMS marketing, email marketing, video production, chatbot optimization, and community engagement.
The ideal candidate is data-driven, creative, and performance-oriented with a track record of successful legal marketing strategies that generate high-quality leads and improve conversion rates.
Responsibilities
Lead Generation & Client Acquisition
Develop and manage multi-channel digital marketing campaigns (Google Ads, Facebook Ads, TikTok, YouTube, Instagram) to generate qualified personal injury and elder abuse leads.
Optimize SEO and PPC strategies to improve conversion rates and reduce CPA.
Implement email lead magnets to attract and nurture high-intent clients.
Execute competitor ad strategy monitoring to stay ahead of market trends.
Track and analyze conversion metrics, making data-driven decisions to improve marketing performance.
SMS Marketing & Follow-Ups
Develop and execute SMS campaigns to nurture leads and improve engagement.
Create legally compliant and compelling SMS messages.
Analyze competitor SMS strategies for refinement.
Automate and personalize SMS sequences to maximize conversion.
Implement AI-driven messaging for improved efficiency.
Video Marketing Strategy
Create engaging short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
Strategically place CTAs in videos to increase conversions.
AI Chatbot & Automation
Manage and optimize AI chatbots to enhance customer interactions and streamline responses to inquiries 24/7.
Implement AI-driven interactive Q&A to improve client engagement.
Community Engagement & Event Marketing
Develop strategies to increase brand visibility and credibility through public outreach.
Identify and execute sponsorships and legal workshops to establish authority in the field.
Branded Takeaways & Swag
Design and develop branded promotional items to enhance brand recognition and client retention.
Create and distribute branded items for firm-sponsored events and trade shows.
Advertising Compliance & Legal Marketing Regulations
Ensure all ads comply with California State Bar advertising guidelines and ethical standards.
Collaborate with attorneys to maintain legal accuracy in all marketing materials.
Execute AI-optimized follow-ups to increase conversions and engagement.
Performance Tracking & Optimization
Track KPIs such as CTR, CPC, CPA, sentiment score, and ROI for continuous improvement.
Conduct monthly competitor analysis reports to evaluate ad positioning and market trends.
Provide monthly performance reports with insights into lead trends, advertising effectiveness, and areas for improvement using tools like Google Analytics, SEMrush, CallRail, and CRM systems.
Compensation: $79,800.00 - $100,000.00 per year.
Founded by attorneys Jason B. Javaheri and Yosi Yahoudai, J&Y is committed to fighting for those injured in accidents. We serve clients across California with a highly-skilled legal team dedicated to your needs throughout your case.
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