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Added - 12/10/24 Marketing Manager (ATLXJP00001078) Marketing/Branding San Francisco, CA | Freelance

Responsibilities:

• Set comprehensive GTM strategies that include customer segmentation, messaging, and internal enablement.
• Partner with sales leadership and enablement to craft high-touch and low-touch enablement programs.
• Create high-quality assets for use by demand gen, sales, and partners. This can take the form of blogs, webinars, website content, community posts, and more.
• Implement marketing campaigns to increase the adoption of cloud products for mid-market and enterprise customers.
• Ensure the retention of our existing customer base and increase the satisfaction scores of this audience, as well as launch new programs with our Solution Partners and new product capabilities.
• Be extremely detail-oriented, analytical, and comfortable with presenting work to leadership and stakeholders while partnering closely with Product, Operations, and Sales.
• Lead marketing programs across a number of cross-functional teams and ensure a seamless customer experience throughout all milestones.

Qualifications:

• 6-10 years of marketing experience, ideally at a B2B SaaS company, or an aptitude for understanding and ramping on new technologies.
• Responsible for creating, driving, and managing go-to-market plans across a variety of owned channels.
• Eager to jump in to get things done and adaptable in a fast-paced and often changing environment.
• Understanding of enterprise marketing and sales-led GTM tactics to execute go-to-market plans across the appropriate mix of channels.
• Proven track record of GTM excellence and experience launching complex products or features.
• Enjoy writing unique and compelling content for a diverse set of influencer and executive decision-maker personas.
• Able to spot opportunities to improve and translate customer needs and market demand into messaging, content, and sales enablement to meet key results around cloud adoption.
• Thrive on teamwork and experience building relationships with peers and stakeholders across marketing, product, sales, and more.
• Experience delivering campaigns that move the needle and turn heads in the market.
• Experience making data-driven decisions and tracking campaign performance to drive the best results.
• Able to translate projects and initiatives into business impact.

Duration: 3 month contract
Location: Remote
Pay: $102/hr