Marketing & Business Development Assistant
Polaris Law Group LLC - Saint Charles, Missouri, United States
Work at Polaris Law Group LLC
Overview
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Overview
Marketing & Business Development Assistant - Estate Planning & Elder Law
Location:
Missouri (in-office or hybrid, depending on candidate)
Compensation:
$20 - $24 per hour
Schedule:
Full-time
Experience with ChatGPT or AI Tools:
A plus, not required
Why This Role Matters
You're organized, focused, and dependable. You love making a plan and actually seeing it through. If you're the kind of person who prefers clarity over chaos and gets satisfaction from finishing what you start, you'll thrive here.
We're an estate planning and elder law firm serving Missouri families, and we're growing fast. But we're not looking for a "creative" marketer-we're looking for a doer. Someone who can build a landing page, connect a form to our CRM, and send the right follow-up at the right time. Someone who can support events and gift drops with precision. Someone who sees marketing not as a blank canvas, but as a blueprint.
Responsibilities
What You'll Actually Do
Marketing Execution (Structured, Technical, and On-Brand)
• Build and update landing pages using WordPress or similar tools (Elementor, Divi, etc.) • Integrate web forms with CRM tools (e.g., Clio Grow, HubSpot, Lawmatics, etc.) • Optimize basic SEO elements (title tags, meta descriptions, H1s, image alt text) • Manage email marketing campaigns and monthly newsletters to partners and clients • Monitor marketing performance and report key data points monthly • Ensure all materials stay aligned with brand guidelines and voice
Business Development & Referral Partner Outreach • Coordinate and track appreciation campaigns (gifts, drop-offs, events) • Organize monthly educational events (e.g., webinars, community workshops, referral partner trainings) • Support follow-ups with past and prospective referral sources (via email, phone, or in-person) • Help manage partner communication and monthly touchpoints • Maintain a referral partner database and event attendance records
You'll Succeed Here If You... • Prefer building systems and checking things off lists over starting from scratch • Can learn tools quickly and troubleshoot tech (like form connections or email settings) • Feel comfortable juggling landing pages, calendars, and CRM automations • Can communicate clearly, both online and in person • Want to be part of a mission-driven firm with real community impact
Qualifications
What You Bring • 2-5 years of experience in marketing, marketing support, or business development • Familiarity with WordPress or other page-building tools • Understanding of how CRMs work and how to connect them to forms or workflows • Basic working knowledge of SEO best practices • Friendly, professional attitude for networking with referral partners •
Bonus: You've used AI tools like ChatGPT to streamline content or execution