Global - Adobe CMS and DAM - Digital Marketing Specialist
Komatsu - Milwaukee, Wisconsin, United States, 53244
Work at Komatsu
Overview
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Overview
Key Job Responsibilities Collaborate with cross-functional teams to develop and execute website re-build projects aligned with business priorities and timelines Identify regional website requirements and future feature needs Support the setup and configuration of Adobe AEM CMS and DAM to meet the needs for each regional digital marketing team Facilitate and drive the setup of website migration project plans in ADO defining each website migration epic, feature and user story Guide the setup of regional, multi-lingual product catalogs in Informatica PIM P360 Guide the setup of web forms with Adobe Forms, as well as support form integrations Guide the setup and configuration of Adobe Analytics Ensure SEO best practices are being met and considered during the build process
Qualifications/Requirements
Bachelor's degree in marketing, business, communications, or a related field Minimum of 5 years of website management experience in a B2B and B2C marketing department preferably in a corporate environment Minimum of 3 years with hands on experience using Adobe Experience Manager Sites and DAM digital asset management systems Experience implementing on-site personalization based on a user's profile settings Experience implementing A/B testing Experience with website analytics and reporting Experience with building lead generation processes, from lead capture all the way to qualification and opportunity management Experience working with international marketing teams Familiar with UX best practices, landing page creation, responsive design and mobile first layouts Familiar with usability testing practices and methodologies Familiar with HTML/CSS Excellent project management and communication skills Strong organizational and presentation skills; ability to handle multiple tasks, meet deadlines and manage priorities, present, and share strategies, working across organizational teams to deliver results.
Additional Information
Office environment in a hybrid work setting. Salary Range: Min. $65k - Mid. $95k
Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.