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Marketing Content Manager

We are seeking a strategic and creative Content Manager to lead the development of compelling marketing content across digital channels. This role is ideal for a B2B digital marketing professional who thrives at the intersection of storytelling, brand voice, and technology. You will be responsible for crafting high-impact marketing content and implementing AI-driven strategies to enhance personalization, efficiency, and engagement.

Marketing Content Manager

We are seeking a strategic and creative Content Manager to lead the development of compelling marketing content across digital channels. This role is ideal for a B2B digital marketing professional who thrives at the intersection of storytelling, brand voice, and technology. You will be responsible for crafting high-impact marketing content and implementing AI-driven strategies to enhance personalization, efficiency, and engagement.

Responsibilities:

• Content Creation & Management: Write and edit marketing materials including email copy, social media posts, landing pages, and digital ads. Design social media graphics using IQVIA’s Build Your Own Tool. Maintain a consistent brand voice and tone across all content. Develop content ideas and concepts that resonate with a B2B audience, reflecting industry trends and company goals.
• AI-Driven Content Strategy: Develop and implement strategies for leveraging AI-powered tools to streamline content creation, improve personalization, and enhance audience engagement.
• Brand Stewardship: Become an expert in IQVIA’s brand and writing style guidelines and ensure all content aligns with our standards. Collaborate with internal stakeholders to ensure messaging consistency across campaigns.
• Performance & Optimization: Monitor content performance metrics and optimize based on data-driven insights. Stay current with B2B digital marketing trends, SEO best practices, and emerging content formats.
  
  

Required Knowledge, Skills And Abilities

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field required.
• Minimum of 5 years of proven experience in writing omnichannel marketing content, particularly in a B2B context, with a strong emphasis on LinkedIn, email, and paid media.
• Exceptional proficiency in English, with strong written and verbal communication skills.
• Ability to think conceptually and translate complex ideas into engaging content.
• Stay abreast with AI and modern B2B marketing trends and recommend/implement best practices into IQVIA’s ways of working.
• Strong Microsoft Office skills
  
  

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

The potential base pay range for this role, when annualized, is $75,600.00 - $189,000.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Pharmaceutical Manufacturing

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