Hospitality Paid Media Specialist MX (Remote)
Simera - San Francisco, California, United States, 94199![Simera](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Simera
Overview
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Overview
Summary:
As a Paid Media Specialist, you will be responsible for planning, implementing, and optimizing our paid advertising campaigns across various digital platforms. Your in-depth knowledge of Google Ads, social media advertising, GA4, GTM, and programmatic advertising will be crucial in achieving our marketing goals. Experience in the hospitality industry is a significant advantage.
Key Responsibilities
Develop, implement, and manage Google Ads campaigns.Conduct keyword research and optimize ad copy to improve CTR and conversion rates.Monitor and analyze campaign performance, making data-driven decisions for optimization.Create, execute, and manage paid campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter.Develop compelling ad creatives and target audiences to maximize engagement and ROI.Utilize Google Analytics 4 (GA4) to track and analyze website and campaign performance.Set up and manage tags using Google Tag Manager (GTM) for accurate tracking and reporting.Plan and execute programmatic ad campaigns.Qualifications
Bachelor's degree in Marketing, Advertising, Business, or a related field.Proven experience as a Paid Media Specialist or in a similar role.In-depth knowledge of Google Ads, social media advertising platforms, GA4, GTM, and programmatic advertising.Experience in the hospitality industry is highly desirable.Strong analytical skills and the ability to interpret data to drive decisions.Excellent understanding of digital marketing concepts and best practices.