Lead Analyst, Media Attribution Job at Akkodis in Pleasant Ridge
Akkodis - Pleasant Ridge, MI, US![Akkodis](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Job Description
Akkodis currently has a Lead Analyst / Media Attribution position. No C2C or agencies allowed with this position.
Rate Range: $55.00/hour to $60.00/hour; The rate may be negotiable based on experience, education, geographic location, and other factors.
The Lead Analyst will play an important role in the company’s attribution modeling capabilities. Reporting into the Sr. Director, the Lead Analyst will use data science techniques to examine marketing activities and to estimate their growth to clients. These projects will include Media Mix Optimization or Marketing Mix Modeling, Analysis of Covariance (test and control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. You will be hands-on keyboard building and revise code and inspire creativity.
Job Details:
· Manage data collection with clients.
· Develop reports and processes to manage data quality control.
· Drive innovation in analytics and achieve client expectations.
· Implement and develop attribution models.
· Interpret and visualize model estimates and diagnostics.
· Drive innovation and continuous improvement.
Qualifications:
· Bachelor's degree in at least one of these fields preferred: statistics, economics, applied mathematics, optimization, computer science, physics; (preference for advanced degree).
· Experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution.
· Experience working with and measuring TV, digital media, and CRM data.
· Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.).
· Advanced modeling skills with Python and R.
· Cloud environment experience, especially GCP and AWS.
· Experience working with platforms like Databricks a plus.
· Data visualization experience with tools like Tableau or Power BI a plus.
· An understanding of marketing goals and how different media channels support these goals.
· Experience presenting information in spoken, written or visual form to a variety of audiences, from our teams to external client teams.
· Experience with collaboration with teammates, especially global teams, to share insights and techniques.
If you are interested in this Lead Analyst job, then please click APPLY NOW. For other opportunities available at Akkodis go to www.akkodis.com. If you have questions about the position, please contact Jim Tobin at mailto:jim.tobin@akkodis.com">jim.tobin@akkodis.com
Equal Opportunity Employer/Veterans/Disabled
Pay Details: $55.00 to $60.00 per hour
Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.
Equal Opportunity Employer/Veterans/Disabled
To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.akkodis.com/en/us/candidate-privacy-policy
The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:
- The California Fair Chance Act
- Los Angeles City Fair Chance Ordinance
- Los Angeles County Fair Chance Ordinance for Employers
- San Francisco Fair Chance Ordinance
Diverse Career Paths: With services ranging from specialist recruitment to cloud infrastructure and sustainability, Akkodis offers a multitude of career paths. Whether you're a software developer, data analyst, or sustainability expert, there's a place for your skill set.
Commitment to Innovation: Innovation is our cornerstone. With continuous investments in analytics and market intelligence, we not only predict the future of technology – we create it. Your ideas and innovations will have the space to flourish.
Continuous Learning and Development: The Akkodis Academy offers unrivaled opportunities for learning and professional growth, ensuring you remain at the forefront of your field. Our culture values continuous improvement, both for our company and for your career.
Inclusive and Collaborative Culture: We believe in the power of diverse perspectives and collaborative work environments. At Akkodis, you'll find a community where inclusivity drives innovation and where every voice is heard.
Our Evolution and Your Role in It
Akkodis emerged from the strategic merger of AKKA Technologies and Modis in 2023, under the Adecco Group. This fusion created a powerhouse in digital engineering and technology, blending European engineering finesse with global technological capabilities. As we write our next chapter, your skills and vision will be instrumental in driving our continued success.
Empowering the Future
We're not just creating solutions; we're empowering industries to be more efficient, sustainable, and forward-thinking. Our work in industrial automation, product development, and custom software solutions is setting new standards in technology and engineering.
Join the Akkodis Community
At Akkodis, you're more than just an employee – you're a vital part of a community shaping the future. We're excited to see where your expertise can take us. Discover where you fit in our diverse range of opportunities and start engineering a smarter future with us today.