Southwest Airline Career Page is hiring: SEO Consultant in Dallas
Southwest Airline Career Page - Dallas, TX, United States, 75215
Work at Southwest Airline Career Page
Overview
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Overview
Our Company Promise
We are committed to providing our Employees with a stable work environment and equal opportunity for learning and personal growth. Creativity and innovation are encouraged to improve the effectiveness of Southwest Airlines. Above all, Employees will be treated with the same concern, respect, and caring attitude within the organization as they are expected to share externally with every Southwest Customer.
Job Description
As a Search Engine Optimization (SEO) Consultant at Southwest Airlines, you will lead efforts to enhance our digital visibility by developing and executing a comprehensive SEO strategy across web and app platforms. You will act as the in-house SEO expert, collaborating with teams including Technology, Marketing, Paid Media, Brand, and Content to optimize site structure, technical performance, and content for maximum discoverability and organic growth. You will oversee daily execution with agency partners, translate SEO insights into actionable improvements, and manage tools and reporting to deliver measurable, sustainable results. This role is ideal for someone passionate about search who is eager to make a significant impact on how Customers find and engage with Southwest online.
Additional details
- The culture of Southwest Airlines values camaraderie, collaboration, and innovation through face-to-face interactions at our Dallas, TX Headquarters. This role requires working from our Dallas office during business hours.
- U.S. citizenship or current authorization to work in the U.S. is required. No sponsorship is available for this position.
We are committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, military or veteran status, disability, genetic information, or other protected characteristics.
Responsibilities
- Support and lead the execution of SEO strategies for digital channels, identifying growth opportunities and managing project timelines.
- Serve as an internal SEO consultant for content, technical structure, and user experience improvements.
- Manage daily SEO initiatives with internal teams and agency partners, including initiating work, tracking progress, and conducting regular status updates.
- Coordinate agency audits to identify gaps and recommend solutions for on-page and off-page SEO enhancements.
- Drive technical SEO workflows with Technology partners, including metadata, canonical tags, XML sitemaps, robots.txt, internal linking, and schema markup.
- Analyze data and provide clear insights to teams and leadership.
- Stay updated on industry trends, search engine algorithm updates, and emerging SEO technologies.
- Promote SEO integration within digital projects and cross-team processes.
- Lead testing efforts to improve digital store engagement and conversions.
- Perform other duties as assigned by leadership.
Knowledge, Skills, and Abilities
- Excellent communication skills, both verbal and written.
- Deep understanding of search engine algorithms and ranking factors.
- Proficiency in content optimization and technical SEO.
- Familiarity with mobile-first SEO, site architecture, and accessibility standards.
- Experience with SEO and analytics tools such as Google Search Console, SEMrush, Screaming Frog, BrightEdge, etc.
- Knowledge of CMS platforms like OpenText TeamSite.
- Strong analytical, problem-solving, and storytelling skills.
- Ability to manage high work volumes, prioritize tasks, and meet deadlines.
- Innovative mindset with experience in process improvement.
- Ability to align SEO initiatives with broader marketing and business strategies.
- Strong collaboration skills and influence without authority.
- Comfortable working independently in a fast-paced environment.
Education
- Required: High School Diploma or GED.
Experience
- Advanced experience in complex digital environments, organic search, content strategy, and digital performance.
- Experience with enterprise-level organizations or digital agencies.
- Preferred: Experience with SEO tools like Google Search Console, SEMrush, Moz, Screaming Frog, etc., and keyword research tools.
Licensing/Certification
N/A
Physical Abilities
- Ability to work at a desk for extended periods.
- Effective communication in English.
- Proficiency with computers and office tools.
Other Qualifications
- Maintain a professional appearance as per company standards.
- Must be a U.S. citizen or authorized to work in the U.S.
- Minimum age of 18 years.
- Adhere to attendance policies.
Pay & Benefits
- Salary range: $91,250 - $101,400 annually, with potential bonuses.
Benefits
- Free flights on Southwest.
- Company 401(k) contributions up to 9.3%.
- Profit-sharing opportunities.
- Health insurance options starting from day one.
- Additional benefits: careers.southwestair.com/benefits
Note: Pay amount does not guarantee employment duration. 401(k) and ProfitSharing contributions are subject to vesting and company policies.
Equal Opportunity Employer
Southwest Airlines is an Equal Opportunity Employer.
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Application Details
Job posting ends on 07/21/2025.
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