American Advertising Federation is hiring: Marketing Specialist i...
American Advertising Federation - Alpharetta, GA, United States, 30239
Work at American Advertising Federation
Overview
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Overview
MUST CURRENTLY RESIDE in Commutable Distance to Alpharetta, GA
EXPERIENCE IN DECORATIVE OR INTERIOR PRODUCTS PREFERRED
Responsibilities:
Plays a crucial role in promoting products, driving sales, and strengthening brand positioning.
1. Marketing Support & Coordination - 10%
- Assist in executing marketing campaigns, including digital, print, and trade show activities.
- Coordinate with internal teams (sales, design, production) to ensure marketing projects are completed on time.
- Maintain and update marketing databases, mailing lists, and customer contacts.
2. Content & Collateral Management - 10%
- Support the creation and distribution of marketing materials (brochures, flyers, catalogs).
- Update website content and assist with social media management (posting and engagement).
- Help draft newsletters, blog posts, and email marketing content.
3. Event & Trade Show Assistance - 10%
- Assist in organizing trade shows, exhibitions, and industry events.
- Coordinate logistics such as booth setup, promotional items, and event registrations.
- Collect and organize event leads for follow-up.
4. Digital Marketing & Social Media - 30%
- Support social media content scheduling and engagement (LinkedIn, Instagram, Facebook).
- Assist in website updates, SEO tasks, and online content optimization.
- Help track digital marketing performance and prepare reports.
5. Sales & Distributor Support - 10%
- Assist in preparing sales presentations, product sheets, and customer proposals.
- Help manage distributor and dealer marketing requests (promotional materials, training content).
- Support lead generation activities by maintaining CRM databases and tracking customer inquiries.
6. Market Research & Reporting - 10%
- Gather data on competitors, industry trends, and customer preferences.
- Assist in preparing marketing reports, campaign performance summaries, and sales support data.
- Monitor and track key marketing KPIs, such as website traffic and engagement rates.
7. Administrative & General Support - 20%
- Manage inventory of marketing materials and promotional giveaways.
- Assist in processing invoices, purchase orders, and budget tracking.
- Provide general administrative support to the marketing team as needed.
Qualifications:
Education and Work Experience:
Bachelor’s Degree in Marketing or related field.
Experience in Product Marketing (2+ years) in interior/decorative products.
Proven track record of meeting and exceeding sales targets.
Excellent communication and interpersonal skills.
Strong analytical and problem-solving abilities.
Ability to travel as needed.
Knowledge and Skills:
Market analysis, sales strategy, marketing campaign management, competitive analysis, CRM software.
Proficient in Microsoft Office (Excel, Word, PowerPoint).
Highly refined planning and organization skills that balance work and responsibilities in a timely manner.
Enjoy working with others and being a leader to achieve specific goals.
Highly motivated, quick learner with ability to adapt in a new working environment.
Strong written and verbal communication skills.
Data analysis skills & time-sensitive decision-making skills.
Complex problem solving, critical thinking, and multitasking.
Time & risk management.
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