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Overview: Core42 is seeking aCreative Director & AI Lead to develop and oversee theorganizations full spectrum of assets and brand visual strategy.Reporting to the SVP of Marketing the main focus of this handsonrole is to activate the visual and storytelling needs for thecompany across product sales and brand while adhering and advancingthe companys greater awareness.
This rolewill involve both producing content as well as coaching andsupervising an internal team with agency partners to ensure thehighest standards of quality are met on a consistent basis for thebrand and product GTM campaigns. The position uses both the leftand right brain equally and requires a personality and skill setadept at brainstorming creative strategy championing ideas andsocializing assets with multiple stakeholder teams to ensure aseamless launch on a global and local scale. They will developbeautiful storytelling inspiring creativity in the form of staticartwork event presentations sales collateral and trailers andadditional A/V assets to tell a story and engage B2B and consumeraudiences for the brand. As the AI lead they will be proactiveabout the incremental and systemic use of generative AI as part ofthe brand and partner relationships outputs.
Core42 isthe UAEs nationalscale enabler for cloud and generative AIcombining G42 Groups expertise across multiple technologydisciplines into a single platform for public sector and largeenterprise transformations. Building on our capabilities assovereign cloud and HPC specialist we bring generative AIcybersecurity professional and managed services expertise to enablenationalscale program deployments across industries. Responsibilities:

• Lead the development andimplementation of campaigns and initiatives ensuring exceptionalcreative experiences that elevate industry marketingstandards.
• Test evaluate and implementcuttingedge AI tools to streamline content creation and automateworkflows enhancing productivity
• Adept atoverseeing a production unit of graphic designers motion designersvideo editors and art directors to elevate and scale the creativefor multiple products
• Write a creative strategyand presentations derived from multistakeholder data and insightsfor multiple products and brands
• Capable ofbuilding scalable designs in multi formats for variety ofstorytelling touchpoints and personalizedjourneys
• Refine and manage creative templatesand resources ensuring they leverage AI for increased efficiencyand dynamism. Offer use cases and demos for ourpartners.
• Automate and standardize repetitivetasks within Figma and After Effects to enable creativity utilizingAI where possible
• Execute on concepts byturning them into highquality work. Working on campaigns print& digital paid & organic social email OOH andmore.
• Experience in A/B testing formats andcreatives across digital ecosystems and ownedmedia.
• Create project schedules effectivelymanaging timelines from conception through successful launch andbeyond communicating milestones to keystakeholders.
• Access reporting tools to analyzeasset performance.
• Reviewing artwork and videoperformance metrics (per platform) analyzing winning trends anddetermining a path for bettercreativity.
• Continue to proactively learn aboutproduct creative strategy and also be able to educatecrossfunctional partners and internal team members on the latestproduct developments.
• Be a brand guardian andconsistently work to articulate and execute onbrand communicationin the companys tone values proposition and visualstandards

Qualifications:

• Minimum 1015 years of experience in Productionor Creative in house or agency
• A strongcommitment to mentoring and skill development capable of inspiringcreativity and innovation within the team
• Apassion for technology news andevents.
• Multilingual skills are a plusparticularly Arabic and English speakers will be givenpreference
• Ability to work in highpressuresituations
• Demonstrated experience usingGenerative AI tools such as ChatGPT Jasper andMidJourney
• Past experience or education inprompt engineering is a plus
• Portfolio of workforreview.

What we look for

If you are aperformancedriven inquisitive mind with the agility to adapt toambiguity you will fit right in. You should be eager to exploreopportunities to build meaningful collaborations with stakeholdersand aspire to create unique customercentric solutions. Bias foraction and a passion to conquer new frontiers in the AI space is atthe heart of the Core42community.

What working at Core42offers

Culture: An open diverse and inclusiveenvironment with a global vision that encourages personal growthand focuses on groundbreaking industryfirstinnovations.

Career: Outstanding learning development& growth opportunities via structured training programs andinnovative hightech projects.

WorkLife: A hybrid work policy to strike theperfect balance between office andhome.

Rewards: A competitive remuneration packagewith a host of perks including healthcare education support leavebenefits andmore.

If you can confidently demonstrate that you meet the criteria aboveplease contact us as soon aspossible.
Thisjob has been sourced from an external job board.
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Key Skills
Marketing,Logo Design,Trello,Adobe Creative Suite,Martech,AdobePhotoshop,Social Media Management,AdobeIllustrator,Copywriting,Customer relationship management,ExperienceDesign,Adobe Indesign
Employment Type: Full Time
Vacancy: 1