DEIF
Regional Marketing Manager, Americas
DEIF - Fort Lauderdale, Florida, us, 33336
Work at DEIF
Overview
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Overview
Do you have a proven track record in developing and executing regional marketing plans, in alignment with local business needs and global marketing strategies? Have you worked in a global matrix organization within a technical environment? Are you self-driven and goal oriented, with a passion for technology, innovation and sustainability?
If you think you are the right match for the following opportunity, apply after reading the complete description. At DEIF, we are currently looking for a full-time Regional Marketing Manager based in Ft. Lauderdale and supporting the entire Americas region (Mainly USA, Mexico and Brazil). DEIF A/S is a worldwide leader in power efficiency, and we are on a journey to make a real difference in the world. We pursue an ambitious growth strategy and want to be a global trendsetter in power efficient products and solutions. We aim to be the go-to partner for efficient power management, renowned for our intelligent platforms and smart solutions. About The Job The Regional Marketing Manager will report directly to the Americas VP, and dotted line to the Global Head of Marketing. You will be responsible for developing and executing a robust marketing plan, focused on regional business growth, brand awareness and in full alignment with the sales strategy. This role requires excellent communication skills and a collaborative, solution-oriented mindset. The ideal candidate will be proactive and self-driven, with a strategic mindset and able to work with stakeholders at all levels and across various teams. Working Tasks and Responsibilities Developing and effectively executing the regional marketing plan in alignment with global marketing strategies and business objectives. Working closely with sales teams to ensure marketing strategies support commercial goals. Managing and creating social media posts and overseeing direct mail campaigns, tailored for the regional audience while maintaining brand consistency and engagement. Coordinating the development of case studies, gathering insights from internal teams and customers. Planning and managing regional exhibitions, trade shows and events to maximize brand visibility and lead generation. Tracking and analyzing the performance and efficiency of marketing campaigns, providing data-driven insights. Preparing regular reports on key performance metrics, campaign ROI, and recommendations for optimization. Managing regional marketing budgets, ensuring cost efficiency and ROI on marketing spend. Ensuring alignment with the global marketing team and maintaining brand consistency and best practice sharing. Supporting lead generation efforts by aligning marketing activities with sales objectives. Conducting market research to understand regional customer needs and competitive landscape. Championing brand positioning and messaging within the region. Staying updated on industry trends and digital marketing best practices. What You’ll Bring Bachelor’s degree in marketing, business administration, or related field. 7+ years of progressive marketing experience, including regional roles supporting various countries. Strong project management skills with the ability to handle multiple initiatives simultaneously. Experience with omni-channel marketing. Proficiency in digital marketing tools, CRM systems, and analytics platforms. Fluency in Spanish and/or Portuguese is preferred. Excellent communication and interpersonal skills. Experience in event planning. Data-driven mindset with strong analytical skills. Ability to work both independently and collaboratively within a global organization. At DEIF, we are Winning Together! We promise you'll experience a culture based on values such as Ambitions, Perspective, and Respect, where we are Winning Together. We are a global company and work in many different locations – however, we are all united by a wish to make our customers and colleagues succeed. You'll experience a highly professional work environment where continuous learning, empowerment, and collaboration are essential. We are in a continuous process of developing new intelligent products and solutions that can contribute to accelerating the green transition. Sustainability is central to our business, and we have recently been recognized as the EY Entrepreneur of The Year 2023, where we won the award in the ESG category.
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If you think you are the right match for the following opportunity, apply after reading the complete description. At DEIF, we are currently looking for a full-time Regional Marketing Manager based in Ft. Lauderdale and supporting the entire Americas region (Mainly USA, Mexico and Brazil). DEIF A/S is a worldwide leader in power efficiency, and we are on a journey to make a real difference in the world. We pursue an ambitious growth strategy and want to be a global trendsetter in power efficient products and solutions. We aim to be the go-to partner for efficient power management, renowned for our intelligent platforms and smart solutions. About The Job The Regional Marketing Manager will report directly to the Americas VP, and dotted line to the Global Head of Marketing. You will be responsible for developing and executing a robust marketing plan, focused on regional business growth, brand awareness and in full alignment with the sales strategy. This role requires excellent communication skills and a collaborative, solution-oriented mindset. The ideal candidate will be proactive and self-driven, with a strategic mindset and able to work with stakeholders at all levels and across various teams. Working Tasks and Responsibilities Developing and effectively executing the regional marketing plan in alignment with global marketing strategies and business objectives. Working closely with sales teams to ensure marketing strategies support commercial goals. Managing and creating social media posts and overseeing direct mail campaigns, tailored for the regional audience while maintaining brand consistency and engagement. Coordinating the development of case studies, gathering insights from internal teams and customers. Planning and managing regional exhibitions, trade shows and events to maximize brand visibility and lead generation. Tracking and analyzing the performance and efficiency of marketing campaigns, providing data-driven insights. Preparing regular reports on key performance metrics, campaign ROI, and recommendations for optimization. Managing regional marketing budgets, ensuring cost efficiency and ROI on marketing spend. Ensuring alignment with the global marketing team and maintaining brand consistency and best practice sharing. Supporting lead generation efforts by aligning marketing activities with sales objectives. Conducting market research to understand regional customer needs and competitive landscape. Championing brand positioning and messaging within the region. Staying updated on industry trends and digital marketing best practices. What You’ll Bring Bachelor’s degree in marketing, business administration, or related field. 7+ years of progressive marketing experience, including regional roles supporting various countries. Strong project management skills with the ability to handle multiple initiatives simultaneously. Experience with omni-channel marketing. Proficiency in digital marketing tools, CRM systems, and analytics platforms. Fluency in Spanish and/or Portuguese is preferred. Excellent communication and interpersonal skills. Experience in event planning. Data-driven mindset with strong analytical skills. Ability to work both independently and collaboratively within a global organization. At DEIF, we are Winning Together! We promise you'll experience a culture based on values such as Ambitions, Perspective, and Respect, where we are Winning Together. We are a global company and work in many different locations – however, we are all united by a wish to make our customers and colleagues succeed. You'll experience a highly professional work environment where continuous learning, empowerment, and collaboration are essential. We are in a continuous process of developing new intelligent products and solutions that can contribute to accelerating the green transition. Sustainability is central to our business, and we have recently been recognized as the EY Entrepreneur of The Year 2023, where we won the award in the ESG category.
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