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Manager, Performance Marketing Media Buyer page is loaded

Manager, Performance Marketing Media Buyer

Apply locations Mercedes-Benz Stadium time type Full time posted on Posted 30+ Days Ago job requisition id R0027986

Manager, Performance Marketing Media Buyer

Atlanta United FC is a professional soccer club based in Atlanta, Georgia, competing in Major League Soccer (MLS). Known for its passionate fanbase, record-breaking attendance, and success on the field, Atlanta United is committed to becoming a leader in the sports entertainment industry. We are looking for a seasoned Performance Marketing Manager to drive growth and engagement across our digital marketing platforms.

The Atlanta United Integrated Marketing & Fan Engagement team is charged with developing and delivering a strategic, comprehensive direction for Atlanta United’s brand. Aspects of this direction include, but are not limited to, brand narrative and creative direction development, ticket sales and service marketing, sponsorship marketing, grassroots marketing, retail marketing, influencer marketing and much more. This talented group leverages the entire marketing mix across brand strategy, advertising, digital engagement and media outreach to create emotional connections with our fans.

Reporting to the Director of Integrated Marketing Operations, the Performance Marketing Manager plays an essential role on the team as they will manage people and lead cross-functional, multi-platform initiatives from concept to implementation.

They will lead the strategy, execution, daily management and optimization of all performance marketing initiatives for Atlanta United. This role focuses on (1) driving ticket sales, fan acquisition, merchandise revenue, and fan engagement through paid media channels, (2) and grow our brand presence and interest across multiple channels. As a member of the marketing team, the Performance Marketing Manager will manage key relationships with media partners, oversee budget allocation, and deliver data-driven insights to senior leadership. This role requires a deep understanding of digital marketing tools, analytics, audience segmentation, and the ability to optimize campaigns to achieve measurable business outcomes.

Key Responsibilities

Paid Media Strategy & Execution:

• Develop, lead, and execute comprehensive paid media strategies across search, social, programmatic, video, affiliate, and display platforms to drive customer acquisition, ticket sales, merchandise, and fan engagement.
• Own full campaign lifecycle—from planning and creative development to platform setup, launch, optimization, and reporting.
• Oversee media budget allocation and pacing across platforms, continuously optimizing for return on ad spend (ROAS) and cost-per-acquisition (CPA).
• Implement advanced audience segmentation, bidding strategies, and attribution models to ensure media spend efficiency and effectiveness.
• Partner with internal teams and agencies to deliver campaigns aligned with brand and revenue goals.

Media Buying & Campaign Management:

• Hands-on management of paid campaigns across Google Ads, Meta, TikTok, programmatic platforms (e.g., The Trade Desk, DV360), and more.
• Continuously test new platforms, ad formats, and targeting tactics to optimize performance and scale reach.
• Oversee A/B and multivariate testing for creative, messaging, placements, and targeting to inform performance improvements.
• Ensure campaigns meet KPI benchmarks, adjusting bids, budgets, and targeting as needed for optimal delivery and ROI.
• Collaborate with creative and content teams to ensure ads are engaging, brand-aligned, and built for conversion.

Analytics & Performance Optimization:

• Monitor and analyze daily, weekly, and monthly performance across all paid channels, proactively identifying opportunities to improve performance.
• Build and maintain custom dashboards to track key performance metrics (e.g., ROAS, LTV, CAC) and visualize data for stakeholders.
• Translate campaign data into actionable insights and strategic recommendations for continuous optimization.
• Leverage tools like Google Analytics, Looker Studio, Tableau, and CRM data to understand customer behavior and refine targeting.
• Work with analytics and CRM teams to refine attribution models and support data-driven decision-making.

Cross-Functional Collaboration & Leadership:

• Work cross-functionally with marketing, CRM, creative, ticketing, and sponsorship teams to deliver integrated and results-driven campaigns.
• Manage and mentor junior team members, providing coaching on media planning, platform best practices, and campaign execution.
• Oversee agency relationships and ensure alignment on goals, timelines, and performance expectations.
• Ensure all campaigns support broader business priorities while delivering strong ROI and fan engagement.

Innovation & Industry Knowledge:

• Stay current with digital marketing trends, media platform updates, and changes in consumer behavior.
• Evaluate emerging platforms and technologies for potential testing and integration into the media mix.
• Promote innovation through regular performance reviews, testing agendas, and proactive media strategy evolution.
• Champion the use of machine learning, automation, and predictive analytics to improve efficiency and impact.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 7+ years of experience in media buying, digital advertising, or performance marketing (preferably in sports, entertainment, or consumer brands).
• Expert-level knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and programmatic platforms (DV360, The Trade Desk, etc.).
• Proven experience managing six- or seven-figure media budgets with a track record of delivering on KPIs.
• Strong grasp of digital marketing metrics, optimization levers, and attribution modeling (MTA, MMM).
• Experience building, analyzing, and optimizing campaigns based on performance data.
• Comfortable navigating cross-functional teams and fast-paced environments with shifting priorities.

Key Skills:

• Excellent analytical and problem-solving abilities.
• Strong project management and organizational skills with the ability to multitask and meet deadlines.
• Effective communicator who can translate data into actionable business insights.
• High attention to detail with a proactive, performance-driven mindset.
• Collaborative, adaptable, and excited to work in a dynamic sports environment.
• Strong copywriting and creative briefing skills are a plus.

Additional Information:

• Passion for soccer and sports marketing is a plus.
• Must be willing to work flexible hours, including evenings and weekends, to support game days and events.

About Us

Family of Businesses

About Atlanta Falcons

The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002. Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field, playing their home games at Mercedes-Benz Stadium. For more information, visit www.atlantafalcons.com, and follow @AtlantaFalcons.

About Atlanta United

Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. The club has set multiple league records including season tickets sales (36,000-plus), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit:www.atlutd.com , and follow @ATLUTD.

About Atlanta Drive GC

Atlanta Drive GC became one of the six founding members of TGL in August of 2023 and will participate in the inaugural season of TGL beginning in January of 2024. Atlanta Drive GC is owned by businessman and philanthropist Arthur M. Blank and is part of AMB Sports and Entertainment (AMBSE), which is comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive Golf Club, and PGA TOUR Superstore.

About Mercedes-Benz Stadium

Opened in August 2017, Mercedes-Benz Stadium is a world-class sports and entertainment venue in downtown Atlanta and home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United. The multi-purpose stadium was named the 2019 Sports Facility of the Year and is host to major sports and entertainment events, including the 2026 World Cup, the 2018 and 2025 College Football Playoff National Championships, the 2018 MLS Cup, and Super Bowl LIII. Mercedes-Benz Stadium is the first professional sports stadium in North America to achieve LEED Platinum Certification and the first stadium worldwide to achieve TRUE Platinum Certification for zero waste by the United States Green Building Council. Mercedes-Benz Stadium is proud to be collaborating with naming rights partner Mercedes-Benz and thirteen founding partners including Coca-Cola, Equifax, The Home Depot, Novelis, SCANA Energy, Truist, IBM, Georgia Power, American Family Insurance, Global Payments, Ticketmaster, and Delta Airlines.

The Home Depot Backyard, Atlanta’s #BestBackyard, is an 11-acre multi-use greenspace in the heart of downtown, adjacent to Mercedes-Benz Stadium, that is full of unique opportunities for the local community and visitors alike. Serving the Atlanta community since 2018, the Home Depot Backyard provides a broad spectrum of programming for all audiences and has hosted a wide array of community events while also serving as the premier parking and tailgating destination for the Atlanta Falcons (NFL), Atlanta United (MLS), and other stadium events. The Home Depot Backyard focuses on three key pillars - Arts and Culture, Health and Wellness, and Inspired Learning - through offering a variety of activities from daily fitness classes to one-of-a-kind events focused on uplifting the community. To learn more about The Home Depot Backyard, visit thehomedepotbackyard.com or follow us at @thdbackyard on Facebook , Instagram , Twitter , and Tik Tok .

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