Paid Media Manager
Hibu - King of Prussia, PA
Work at Hibu
Overview
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Overview
Key Responsibilities:
- Develop paid media strategies across various digital platforms, including CTV, web personalization, and traditional channels, to achieve lead generation objectives and deliver positive ROI.
- Coordinate, set up, launch and continuously optimize campaigns Across Google Ads, Microsoft Ads, Paid Social and emerging platforms (including CTV).
- Work with web and design team to implement web personalization strategies to deliver tailored content experiences aligned with campaign objectives using Terminus Web Personalization Tool.
- Analyze and report on campaign performance daily, providing deeper dive insights monthly and quarterly, including personalized content performance.
- Develop and maintain account forecasts, ensuring strict budget management and ROI optimization.
- Continuously propose and implement optimization tactics to achieve goals, including for CTV and personalized web campaigns.
- Manage the campaign calendar, ensuring alignment with business goals and key campaign milestones.
- Stay up-to-date on industry trends, particularly emerging digital channels such as CTV and new personalization tools.
- Serve as a thought leader on new digital media channels and drive innovation in paid media strategies.
- Problem-solving and critical thinking; the ability to develop solutions, seek multiple alternatives, and present recommendations
- Support and optimize third-party affiliate programs, managing relationships and ensuring successful lead gen efforts.
Qualifications:
- 5 + years of experience managing Paid Search, Display, Social Ads, and CTV campaigns
- Deep tactical expertise across digital advertising platforms (Google Ads, LinkedIn, Meta) and emerging platforms experience (CTV preferred but not required
- Confidence and comfort in a fast-paced, high-growth environment.
- Strong understanding of audience targeting, segmentation strategies and personalized content delivery.
- Strong analytical skills, with the ability to monitor campaigns, interpret data and make data-driven decisions to optimize results.
- Knowledge of A/B testing methodologies and campaign tracking tools
- Proficiency in data tools: Excel, Power BI (Preferred but not required), Google Analytics, and marketing analytics platforms.
- Experience with Terminus (preferred but not required) or other ABM platforms.
- Familiarity with CTV platforms, including performance tracking and ROI analysis (preferred but not required).
- Experience with affiliate marketing programs, relationship management, and optimization.
- Ability to independently and collaboratively within a team.
- "Can-do" attitude with a willingness to take on challenges and deliver results.
IND7
Working with us means joining a team of truly extraordinary people working to improve communities across the country. Joining our team means not only working in a fun environment with smart people, but also being able to take advantage of our competitive compensation, ongoing training, incentives, and generous benefits package.
Learn more about the Hibu culture here: Culture at Hibu
NOTE: Hibu is an Equal Opportunity Employer, and consistent with applicable law, provides reasonable accommodations for qualified individuals with disabilities and disabled veterans in completing our job application process. If you need reasonable accommodation and/or are having difficulty completing our online application process due to a disability you may use the following email address [redacted] : Please include your name and contact information and the title of the position you are interested in. Note: this is not for general employment inquires or correspondence. Hibu will only respond to requests related to those who need assistance with the online application process due to a disability