Get new jobs for this search by email

Salesforce Marketing Cloud Solution Architect

Company Overview:

Join a leading healthcare organization that's dedicated to transforming patient care through innovative marketing solutions. We're looking for a Salesforce Marketing Cloud (SFMC) Solution Architect to help shape and optimize our marketing operations using advanced Salesforce technology. In this key role, you will have the opportunity to drive impactful, data-driven marketing initiatives in collaboration with cross-functional teams.

Position Overview:

We are seeking an experienced Salesforce Marketing Cloud (SFMC) Solution Architect to join our Marketing Operations team. The ideal candidate will have extensive expertise in SFMC and a proven ability to optimize the use of the platform to deliver personalized, data-driven marketing solutions. You will play a pivotal role in collaborating with cross-functional stakeholders, ensuring that our marketing technologies align with business objectives and customer needs.

Key Responsibilities:

• Collaborate with cross-functional teams, including marketing, data, and IT, to gather and translate business requirements into technical specifications for SFMC solutions.
• Configure and manage journeys and campaigns using Journey Builder and Automation Studio to automate and enhance marketing processes.
• Optimize email templates, dynamic content, and personalization through AMPscript and Content Builder to deliver engaging and personalized communications.
• Troubleshoot and resolve technical issues related to campaigns, workflows, and platform functionality.
• Utilize SQL knowledge to develop advanced segmentation strategies for targeted messaging.
• Provide clear technical documentation, guidelines, and training materials for team members and stakeholders.
• Assist with the integration of Salesforce Marketing Cloud with other marketing technologies and CRM platforms.
• Partner with CRM owners to ensure data integrity, including email preferences and contact data, while identifying opportunities for data enrichment.
• Utilize Data Cloud to create and activate audience segments to pass into SFMC for marketing automation and campaign targeting.

Experience & Skills Required:

• Expert knowledge of AMPscript for email personalization, dynamic content, and advanced automation.
• Strong technical understanding of Salesforce Marketing Cloud’s capabilities and best practices, including Email Studio, Automation Studio, Journey Builder, and Audience Builder.
• Proven experience working with Salesforce Marketing Cloud in a hands-on capacity, configuring and deploying solutions for marketing teams.
• Experience with Salesforce Health Cloud and Salesforce Data Cloud is preferred.
• Salesforce Certifications, such as Salesforce Marketing Cloud Email Specialist or Marketing Cloud Consultant, are a plus.
• Strong problem-solving and troubleshooting skills to resolve issues quickly and effectively.
• Excellent communication and collaboration skills to work with business and technical stakeholders across the organization.

Why Join Us?

• Work for a leading healthcare organization focused on innovation and improving patient care.
• Be a part of a dynamic team working on exciting projects using cutting-edge marketing technologies.
• Competitive salary and benefits package.

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Information Technology

Industries

Hospitals and Health Care