Communication Specialist, Sr
Abacus Service Corporation - North Palm Beach, Florida, United States, 33408![Abacus Service Corporation](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Abacus Service Corporation
Overview
- Apply
Overview
Carry projects from the earliest stages of concept and development through to successful completion on time, on budget and as measured by achievement of metrics. Responsible for making significant contributions to the strategic communication support of a business unit or significant department within a business unit. Expected to work with a high degree of initiative and independence in anticipating client needs and developing communication solutions that further the business objectives and supporting their ensuring their successful implementation. Specific responsibilities include strategic communication planning, message development, writing, using research and analytics to drive planning and messaging, following and improving upon established processes, strong project management, building and maintaining great relationships with clients and co-workers and communicating effectively with them, using quantifiable metrics to track performance and progress. Responsibilities are varied and complex and include frequent cross- functional interactions. Will work at both business unit and corporate levels. Will interface with business unit leadership and business process owners. In addition, this position serves as a key contributor on the M&C team in a broad range of communications activities as assigned. Qualifications - 5 or more years relevant experience required; experience in multiple disciplines preferred - Bachelor s degree in related field (Journalism, Communication, Marketing, Liberal Arts, Public Relations, Advertising, etc) required - Expected to demonstrate expertise through writing and editing tests - Must demonstrate expertise in the development and disciplined execution of strategic communication plans and using research and audience insight to develop key messages - Demonstrated discipline in project execution - Excellent writing, verbal, editing, presentation, and overall communication skills - Strong dedication to customer service; the ability to remain flexible and adaptable to meet the demands of internal clients and demonstrate enthusiasm and passion for their business - Sound business and financial acumen - Ability to perform market research & analytics - A talent for creative thinking and problem solving - Ability to follow critical business processes to ensure quality and timely execution of initiatives - Ability to multitask and maintain high performance under extreme pressure in a dynamic, fast-paced environment.
Furlough Notification
All NextEra Energy Contingent Workforce Program (CWP) assignments are eligible for worker furlough. Typical furlough schedules coincide with select national holidays, but may be subject to change. Suppliers will be notified by the CWP of those workers impacted and the applicable furlough dates prior to each furlough period.
Worker Building Location
JB - Juno Beach Office - 0000103492
Will driving be required as part of position duties/work?
No
Driving Record Validation
For all positions indicating driving requirements, supplier must hold validation of non-restricted current driver''s license and demonstrate the following: no alcohol/drug related driving offenses within the previous five years and/or the license is not currently suspended or restricted related to hours of driving or reason for driving.
Additional Job Details
Paid Digital Media Buyer
Position Specific Description
Our company seeks a highly experienced Paid Digital Marketing Media Buyer to support our in-house digital marketing teams at an exciting and transformative time as we work toward securing America's energy independence. This role requires a strategic thinker who can juggle multiple projects and work collaboratively with partners across internal and external agency teams to analyze paid digital marketing campaigns. In this role, you will be responsible for optimizing ad placement strategies for our in-house agency. By leveraging your expertise in paid digital marketing and data analysis, you will play a crucial role in driving the success of our advertising campaigns across various digital platforms. Your insights and recommendations will be instrumental in improving ad performance, maximizing ROI, and achieving our marketing objectives.
Responsibilities:
" Develop and execute data-driven strategies for optimizing ad placements across paid digital channels, including SEM, PPC, display advertising, social media advertising, and programmatic advertising.
" Collaborate with internal teams and third-party agency partners to understand campaign goals, target audience, and key performance indicators (KPIs).
" Utilize advanced analytics tools and techniques to collect, analyze, and interpret data from multiple sources, such as ad platforms, web analytics, and customer databases.
" Identify trends, patterns, and actionable insights from data analysis to continually improve ad placement strategies and maximize campaign performance.
" Monitor and optimize campaign performance metrics, including click-through rates (CTRs), conversion rates, cost per click (CPC), and return on ad spend (ROAS).
" Provide clear and concise reports on campaign performance, insights, and recommendations to internal stakeholders and agency partners.
" Collaborate closely with creative teams to align ad creatives with optimized ad placements, ensuring a consistent brand message and visual appeal.
" Stay updated with industry trends, best practices, and emerging technologies related to paid digital marketing, ad platforms, and analytics.
" Identify opportunities to leverage new tools and methodologies for ad placement optimization and campaign enhancement.
" Build strong relationships with internal teams and agency partners, effectively communicating insights, recommendations, and campaign updates.
Qualifications:
" Bachelor's degree in marketing, advertising, business, or a related field. A master's degree is a plus.
" 5+ years of experience in paid digital marketing and ad placement optimization, preferably within an ad agency or digital marketing environment.
" Proficient knowledge of major paid digital advertising platforms, such as Google Ads, Facebook Ads Manager, LinkedIn Advertising, programmatic platforms, and ad servers.
" Strong proficiency in data analysis and visualization tools.
" Familiarity with website tagging and tracking implementation, using tools like Google Tag Manager and Adobe Launch.
" Solid understanding of paid digital marketing metrics and KPIs, including CTR, conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
" Excellent analytical and problem-solving skills, with the ability to derive actionable insights from complex data sets.
" Strong communication skills, both written and verbal, with the ability to present findings and recommendations to diverse audiences.
" Proactive and detail-oriented mindset, with the ability to manage multiple projects and priorities simultaneously.
" Passion for staying ahead of industry trends and learning new digital marketing techniques.
Join our team and play a crucial role in optimizing ad placement strategies, driving paid digital marketing performance, and achieving our marketing goals. Apply now and become an integral part of our team as we take our advertising efforts to new heights.
Will Per Diem and Mob/De-Mob expense types be available for this requisition?
No
If Per Diem is available, please indicate the maximum amount:
NA
If Nuclear Business Unit: On-Boarding Note
Nuclear workers requiring unescorted badge access will follow onsite in-processing procedures. All others will be required to complete Non-Nuclear pre-assignment screenings through their staffing supplier. Please contact CWP with any questions: cwp@nexteraenergy.com or 561-694-4761.
Will the selected worker require unescorted badge access into Nuclear protected areas?
No
Is NERC CIP unescorted physical or cyber access required for this assignment?
No
Which NERC access is needed?
N/A
Is Federal Energy Regulatory Commission access required?
No
Shift Type
Standard Shift (8-5)
Hours per Day8
Hours per Week40
Total Hours6,264.00