Product Marketing Specialist
ADAC Automotive - Grand Rapids, Michigan, us, 49528Work at ADAC Automotive
Overview
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Overview
Empower the sales team with product and technology marketing contentEngage with Marketing to develop campaigns that help drive salesStrengthen our relationship with current and future customersTrack, analyze and report the success of product marketing initiativesAnalyze target audiences and develop messaging for key value propositionsCustomize assets based on specific audiencesCoordinate engagements with internal and external marketing/research companies to develop compelling product and technology assetsEngage with internal departments – present concepts, obtain and consolidate feedbackCollaborate with Industrial Design and Product Market Analyst for evaluating and prioritizing potential productsDevelop and manage product and technology asset library (photo, video, etc.) with focus on content specially developed for targeted audiencesContribute and participate in development of annual product/technology marketing plan and campaignsAssist in/lead development of social media plans (product/tech related)Support industry trade shows, customer experience events, and other key events, activities, and initiativesTrack annual marketing budget and agency requirements for purchase orders and invoicingAssist in market research and trend analysis for current and targeted productsCreate/proliferate marketing materials using Adobe Creative CloudDevelop written content for product/technology marketing materials (Whitepapers, Blogs, etc) to demonstrate ADAC’s thought leadership
Education & Experience:
BS/BA – Business or Marketing (or related fields)Related job or intern experience – preferably with highly engineered mechatronic related productsNon-Essential Responsibilities:
Participate in and/or observe customer-facing meetings to understand voice of customer feedback related to marketing materialsAttend industry events and customer Town Hall meetingsSupport competitive analysis and reportingOther duties as assigned by LeadershipOther Knowledge, Skills & Abilities:
Command of computer skills including Microsoft Word, Excel, and PowerPoint requiredStrong written, verbal, and interpersonal skillsWorking knowledge of LinkedIn, Facebook, Vimeo, YouTube, and other social media platformsKnowledge in Adobe Creative Cloud preferredKnowledge in Microsoft Project preferred