Marketing Product Managers
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Company Name: Inovalon
Job Description
Product Marketing Manager - VigilanzBowie, MDPosted 3 days ago
Job Description
Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building. Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare's greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.
Overview:
This Senior Business Development Manager (Product Marketing Manager) is responsible for content creation and digital marketing efforts to help drive sales activity to deliver revenue targets for the assigned Inovalon product suite (Vigilanz in this case). This is an individual contributor sales role with a mix of marketing, lead generation, and sales enablement responsibilities. The Senior Business Development Manager functions as a specialized resource in the sales matrix for their assigned business unit (Vigilanz), including the wider team of cross functional sales and sales support specialists.
Duties and Responsibilities:Creates, edits, and modifies digital content specific to sales team needs as related to Vigilanz product offering.Partners with the sales leadership team to develop and execute a plan aligned with the sales goals in assigned territory.Functions as a subject matter expert on assigned product suite and applications to orchestrate seamless execution of lead generation and account cultivation activities.Provides specific direction and guidance to advance and or transition sales opportunities - Create specific content for different opportunities as directed.Leverages detailed knowledge of quality-of-care reporting, benchmarking and data analytics, and the value of using business intelligence to improve care outcomes.Assists with campaign management as needed.Participates in weekly sales meetings and communicates weekly results and performance metrics as they relate to sales pipeline, sales activities, sales cycle time, regional market share, market penetration, wins and losses, etc. for both individual and team performance.Monitors and provides structured feedback on market conditions, regulatory trends, competitive activities, win-loss lessons learned, targeted initiatives for growth and with key target accounts or channel partners within territory.Identifies regional influencers that can support and influence the sales of products and services; regional activities may include tradeshows, association memberships, training, speaking engagements, etc.Maintains compliance with Inovalon's policies, procedures and mission statement.Adheres to all confidentiality and HIPAA requirements as outlined within Inovalon's Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position.Fulfills those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Employer.Job Requirements:
Minimum 3 years healthcare technology background with proficiency in Microsoft Office suite including Word, Excel, and PowerPoint; Customer Relationship Management (CRM) software experience (i.e. SalesLoft, SalesForce, etc.) Adobe Photoshop, and digital marketing (Marketo, SF Marketing Cloud, etc) tools a plus.Experience supporting teams selling, implementing, or integrating with Electronic Health Record (EHR) systems preferred.SaaS or subscription-based software sales enablement experience a plus.Excellent verbal and written communication skills.Ability to work in a fast-paced environment and willingness to learn on the fly.Self-motivated with strong organizational/prioritization skills and ability to work in a team environment and independently with the ability to manage multiple tasks at one time with close attention to detail.Consistent track record of meeting or exceeding expectations.Strong people management skills including customer relation skills, with the ability to make build rapport over the telephone.Working knowledge of sales force automation and contact management systems.Proven ability to work effectively under pressure and meet deadlines.Education:
Bachelor's degree in related field or equivalent professional work experience. Clinical degree (RN, BSN, etc.) and/or experience preferred. Formal training on technology systems used in business and healthcare a plus.
Physical Demands and Work Environment:
Sedentary work (i.e. sitting for long periods of time).Exerting up to 10 pounds of force occasionally and/or negligible amount of force.Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions.Subject to inside environmental conditions.Travel for this position will be minimal for team meetings and or training (likely under 10%)
The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity. At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
Base Compensation Range : $65,000-$90,000 USD
Studies have shown that women and people of color are less likely to for jobs unless they believe they meet every one of the qualifications listed in a job description. If you don't meet every qualification listed but are excited about our mission and the work described, we encourage you to regardless. Inovalon is most interested in finding the best candidate for the job and you may be just the right person for this or other roles. By embracing diversity, equity and inclusion we enhance our work environment and drive business success.
Inovalon strives to reflect the diversity of the communities where we operate and of our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.
Inovalon is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.
The Company maintains a drug free work environment for all of its associates, which includes employees, contractors and vendors. It is unlawful for associates to manufacture, sell, distribute, dispense, possess or use any controlled substance or marijuana in the workplace and doing so will result in disciplinary action, up to and including termination of employment or the contracted relationship. To review the legal requirements, including all labor law posters, please visit this link.
Inovalon provides equal employment opportunities (EEO) to all employees and applicants for employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Job Summary
Company : Inovalon, Inc.
Start Date : As soon as possible
Employment Term and Type : Regular, Full Time
Required Education : Bachelor's Degree
Required Experience : Open