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Content Summary: Media Buyer/Planner at Nashville, for bohan Advertising

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Established in 1990, Nashville-based bohan is an independent, full-service advertising and marketing agency. We are straight-talking, advertising experts that grow the brands we serve by creating ideas that work. What makes us different? Nimbleness, no egos and our clients always have a seat at the table. We have major clients in tourism/hospitality, healthcare, retail and restaurants. Accolades include Advertising Age Silver Award for Agency Culture, Advertising Age Southeast Small Agency of the Year and Modern Healthcare Agency of the Year.

Who You Are

We’re looking for an experienced Media Planner/Buyer. You’re potentially the right fit if you’re organized, efficient, and proactive and are rewarded by being part of a team that consistently provides creative and effective marketing solutions. You should be comfortable in a fast-paced environment and be skilled in working with diverse groups of people. You would be a key day-to-day manager of the client’s engagement plans by helping coordinate and direct all media campaigns for this account. You will be responsible for developing presentations, solving problems, analyzing research and anything else required in making the client and agency successful.

What You Would Do:

1. Assist in overall client strategic media planning processes. Help develop planning objectives and strategies that coincide with the client’s marketing direction.
2. Challenge direction, or the status quo, and seek alternate perspectives and approaches in developing effective media strategies.
3. Lead media buying processes. Craft and issue RFPs, manage vendor correspondence, evaluate proposals, and select partners across mediums.
4. Negotiate rates with media vendors to obtain the most competitive prices. Secure media added value.
5. Collaborate with team members to manage budgets and workflow, track timelines and deliverables.
6. Track media expenditures to ensure fiscal responsibility. Achieve the financial goals of the account by managing costs, revenue, and scope of work in accordance with client contract.
7. Craft and present plan recommendations. Manage vendor/client communications and feedback through plan approvals and implementation processes.
8. Enter plans/buys into the accounting system and issue vendor insertion orders. Clearly and accurately communicate change orders to media vendors.
9. Oversee the execution of media plans, while adhering to established budget and timeline.
10. Monitor buys in progress, arrange for make-goods and credits.
11. Lead campaign reporting and analyses. Create reports, analyze campaign performance, make optimization recommendations, and effectively present performance results to internal teams and the client.
12. Develop and traffic tags for digital display, mobile, and social media campaigns.
13. Conduct research for media POVs on various media-related topics; including new media channels, industry trends, best practices and competitive insights.
14. Conduct competitive research, pull competitive reports and assess data to inform media landscape, planning, and decision making.
15. Use and understand syndicated research tools for planning and reporting purposes (MRI/Simmons, comScore, eMarketer, Vivvix/Media Radar, Media Monitors, etal.).
16. Intimately understand the client’s business, industry and competition, and leverage that knowledge to help generate new ideas to strategically grow their business.
17. Effectively interact with clients in a way that positively impacts the agency relationship.
18. Handle multiple tasks easily, consistently meeting or exceeding deadlines.
19. Collaborate with team members throughout the work process to foster, facilitate and consistently deliver multi-channel programs that are on strategy, on time, and on budget.
20. Build relationships with media vendors and field vendor inquiries.

What You Need

1. Bachelor’s degree, preferably with a concentration in advertising, marketing, communications, finance or related field.
2. Minimum of 4-6 years of experience in working in a media or marketing agency environment as a media planner/buyer.
3. Broad knowledge and experience in all aspects of media planning and buying, preferably cross-channel. Search experience a plus.
4. Proactive, strategic thought leadership.
5. Ability to manage projects, problem solve and lead flawless execution of media plans from start to finish.
6. Experience with analytics and reporting/dashboard tools.
7. Ability to dive deep / review / analyze / pull actionable insights.
8. Ability to effectively manage, prioritize and report on multiple projects simultaneously under tight deadlines.
9. Extremely detail oriented, able to prioritize tasks based on workload and supervisor input.
10. Excellent interpersonal, presentation, writing, listening and comprehension skills, including ability to clearly and concisely communicate to client and all team members.
11. Exemplary problem-solving skills, using solid judgment to thoroughly analyze various options before making a decision.
12. Ability to articulate and defend the agency’s recommendations and points of view through data and sound rationale.
13. Solid mastery of advertising fundamentals, including: branding, planning, positioning, and strategy.
14. Mastery of the principles of creating effective, disruptive integrated media campaigns from the initial planning stages through execution.
15. Proficient computer skills. Advance knowledge of Microsoft Word, Excel, and PowerPoint.

Reports To: Media Director

Benefits:

• Health insurance (agency contribution of 50%-75%)
• Host of supplemental policies to include, long-term, short-term & life
• 401k with 50% match after vesting
• Paid vacation and sick time
• Ongoing training opportunities
• Competitive family & medical leave policies
• 10 paid holidays

Seniority level

Associate

Employment type

Full-time

Job function

Other

Industries

Marketing Services

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