Digital Media Strategist
ProCore CPA - Grizzly Flats, California, United States, 95636![ProCore CPA](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at ProCore CPA
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Overview
We're looking for a Digital Media Strategist who will play a crucial role in analyzing, optimizing, and elevating paid search campaigns to effectively target potential clients within the construction industry. You will be focused on growing our paid search traffic, leads and revenue volume globally.Procore's marketing team is the driving force behind our global brand. They are responsible for creating demand, driving growth, and establishing Procore as the construction platform of choice through lasting relationships with customers, prospects, and partners. Procore marketing is the globally trusted voice to educate prospects and inspire clients, collaborators, and our ecosystem to champion meaningful change for the construction industry.This position will report to our Senior Manager, Digital Marketing and has the opportunity to be based out of any of our US offices or remotely in the US. We're looking for someone to join us immediately.What You'll Do:Plan and execute a global digital strategy across marketing channels to hit acquisition and revenue targets
Manage agency resources to drive quick execution and ongoing testing
Manage advertising budget and make regular optimizations based on ROI
Define, measure, and optimize intended marketing campaign success and report the results within Procore business segments.
Own strategy and execution of Global Paid Search and Paid Listings campaigns while aligning closely with country managers to achieve awareness, lead gen, and revenue goals
Perform ongoing paid keyword discovery, expansion and optimization
Regularly and consistently track and maximize ROI of all SEM campaigns, including the bench-marking of CPAs and CPLs.
Qualifications
Bachelor's degree in Marketing, Business, Economics, or a related field is required5+ years hand-on experience with Google Adwords and Microsoft Ad CenterDetail-oriented with expert analytical skills: the ability to measure, analyze, understand, and present data to measure program effectiveness and validate strategy and spendExperience working cross functionally with Sales leaders to continuously increase lead qualityAbility to communicate clearly and effectively at multiple levels within the companyGrowth mindset with a deep curiosity to learn and growExperience with website analytics tools (e.g, Google Analytics, Adobe Analytics etc)Strong analytical skills and experience generating SEM reportsFamiliarity with A/B and multivariate experimentsPreferred QualificationsExperience operating within a B2B SaaS organizationExperience measuring success against offline conversions (sales milestones)Additional Information
Base Pay Range $90,360 - $124,245. Eligible for Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate's job-related skills, experience, education or training, and location.Perks & BenefitsAt Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.About UsProcore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.If you'd like to stay in touch and be the first to hear about new roles at Procore,join our Talent Community.