Book of the Month
Marketing Analyst Program Job at Book of the Month in New York
Book of the Month - New York, NY, US
Work at Book of the Month
Overview
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Overview
Our Marketing Analyst program mission is to accelerate the development of Early Career Marketing professionals through exposure to a multitude of assignments, apprenticeship style learning, and accelerated responsibility. We are looking for driven and tenacious team members who have the desire and potential to rise over time into a significant contributor within the team and our broader direct-to-consumer lifestyle business. As a full time Analyst, this program will offer employees the opportunity to work on multiple functions within our Growth and Member Experience teams. After approximately 2 years, team members will be placed in a more specialized role based on performance, strengths, and interests demonstrated over the previous years. Success in this program will be achieved by approaching work with the following characteristics:
- Making High Quality Work: Learning how to organize, prioritize, and check work for efficiency, accuracy, and proper formatting
- Getting Things Done: Exhibits sense of urgency & follow through in assigned tasks; proactively communicates status updates of tasks
- Possessing Good Judgment: Demonstrates upward trajectory in thinking through steps of work thoroughly and logically
- Being a Good Learner: Receives feedback well and incorporates it to improve
- Member Experience Program Management: Coordinate tasks for large Member Experience campaigns, including but not limited to: Annual Reading Challenge, & Book of the Year, and gifting outreach.
- Managing Ads & Leads Emails: Build, proof, and report on deliverables for campaigns across paid social, email, and other digital marketing channels. Learn the drivers of ad performance; execute new channels and propose adjustments to budget, targeting, and creative to improve conversion of our ads.
- Churn, LTV & Rejoins: Compile and synthesize member cycle performance and campaign data across platforms. Run tests and analyze results for various LTV, Rejoin, and Churn improvement initiatives.
- Member Insights & Member Emails: Monitor social media platforms, build and send surveys, and work with the CX team to continuously gather and report on member insights.
- Influencer Program Management: Coordinate our existing influencers program on a monthly basis. Over time, analyze performance of influencers & propose changes to enhance effectiveness.
- Media Buys & Partnerships: Execute on various media buys/partnerships, and report on their performance. Identify and pitch new customer acquisition opportunities in the form of new channels, brand partnerships, media buys, or other activations that generate incremental enrolls.
- 0-3 years of related work experience in a fast-paced, dynamic environment
- Intellectual interest and potential in the following:
- Digital Marketing as a profession
- Creative Selling + Messaging
- D2C/Subscription business
- Strong work ethic; ability to learn quickly, take on new challenges, and apply feedback
- Commercial aptitude: ability to think of unique campaign/selling ideas
- Deep understanding of our subscription product and member
- Advanced Excel abilities
- Ability to read, interpret, and analyze data well
- A desire to learn quickly and grow over time
- Excellent time management and organizational skills
- Strong history of academic and/or extracurricular excellence
- High attention to detail and accuracy
- Grit and perseverance in the face of challenges
- Ability to communicate ambiguous problems directly and clearly