Senior Product Marketing Manager
Bumble Inc. - Austin, Texas, us, 78716
Work at Bumble Inc.
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Overview
Senior Product Marketing Manager
role at
Bumble Inc. Join to apply for the
Senior Product Marketing Manager
role at
Bumble Inc. Get AI-powered advice on this job and more exclusive features. This range is provided by Bumble Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $119,000.00/yr - $147,000.00/yr Bumble Inc. is seeking a
Senior Product Marketing Manager to lead the end-to-end go-to-market process for feature launches, ensuring seamless alignment across marketing, product, content design, analytics and other key teams. This role is critical in developing positioning, messaging, and creative strategies that resonate with Bumble's diverse user base, driving adoption, engagement, and retention. As a strategic leader, you will define the marketing scope for launches, craft compelling narratives based on user insights, and collaborate across teams to deliver impactful campaigns. This position plays a key role in shaping how Bumble innovates and connects with its users. This role is hybrid in Austin, TX or New York City. Bumble Inc. is seeking a
Senior Product Marketing Manager to lead the end-to-end go-to-market process for feature launches, ensuring seamless alignment across marketing, product, content design, analytics and other key teams. This role is critical in developing positioning, messaging, and creative strategies that resonate with Bumble's diverse user base, driving adoption, engagement, and retention. As a strategic leader, you will define the marketing scope for launches, craft compelling narratives based on user insights, and collaborate across teams to deliver impactful campaigns. This position plays a key role in shaping how Bumble innovates and connects with its users. This role is hybrid in Austin, TX or New York City. What you'll do
Strategic Planning Confirm the full scope of new features, ensuring alignment across cross-functional teams (Marketing, Product, Engineering, etc.)Determine the level of marketing amplification required, including the intensity and breadth of campaign effortsEstablish clear roles, deliverables, and timelines for all cross-functional teams
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.
Messaging Development Define research goals to gather insights (e.g., user feedback, competitor analysis)Collaborate with the Product team to align research findings with feature positioning and user understandingIdentify key user segments relevant to the feature and create personas that highlight their pain points and opportunitiesDevelop differentiated messaging strategies, leveraging competitive analysis to enhance the feature’s value proposition
Creative Development Finalize creative briefs, including messaging, target audiences, and channel strategyLead the development and localization of marketing assets (e.g., UA, CRM, ASO, Social, Comms) in collaboration with design and content teamsConduct regular reviews and feedback loops to ensure all assets align with the go-to-market strategySecure final approvals on all assets from marketing, product, and leadership teams
GTM Strategy Define usability and feature adoption testing goals and scenariosEstablish success criteria for the go/no-go decision, ensuring cross-functional alignmentReview test results to assess product readiness for full launchHost a GTM kick-off meeting to align on timelines, tasks, and launch responsibilities with all stakeholdersExecute the feature launch across all planned marketing channels, ensuring a seamless experienceMonitor real-time performance data and adjust strategies as needed during launch week
Measurement & Iteration Track key performance indicators (KPIs) such as adoption rate, engagement, and retention immediately post-launchLeverage data to refine messaging and campaigns, ensuring optimal performance and impact
About you
Product Marketing Expertise:
5-7+ years of experience in consumer product marketing, with a proven track record of leading go-to-market strategies for new features or products Strategic Planning & Execution:
Demonstrated ability to lead cross-functional alignment and develop detailed GTM strategies from concept to launch Consumer Insights:
Experience in using data and research to craft user personas and develop targeted marketing strategies Messaging and Positioning:
Strong ability to develop compelling messaging and narratives for diverse user segments Campaign Management:
Hands-on experience managing multi-channel campaigns (e.g., Brand, Influencer, CRM, Social, ASO) with measurable success Analytical Skills:
Ability to define and track KPIs, analyze performance data, and adjust strategies to optimize results Collaboration and Communication:
Excellent project management and stakeholder alignment skills, with the ability to influence and drive consensus Adaptability:
Comfortable working in a fast-paced environment, balancing strategic thinking with tactical execution
WHAT YOU’LL BRING TO THE TEAM
A passion for understanding and solving consumer needs through innovative product solutionsA user-first mindset, ensuring every campaign resonates deeply with Bumble’s diverse and dynamic audienceA creative yet data-driven approach to marketing, balancing bold ideas with analytical rigor
Base Compensation Range: $119 - $147K. For base compensation, we set standard ranges for all roles based on function, level, and geographic location. This position is also typically eligible to participate in our short- and long-term incentive programs. Benefits include Medical, Dental, Vision, 401(k) match, Unlimited Paid Time Off Policy. Seniority level
Seniority levelNot Applicable Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesSoftware Development Referrals increase your chances of interviewing at Bumble Inc. by 2x Get notified about new Senior Product Marketing Manager jobs in
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