**Job Title: Associate Director, HCP EoE Marketing**About the jobWe are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.Sanofi Specialty Care focuses on complex disease areas where there is a significant unmet need with the goal of developing and delivering best-in-category treatments. DUPIXENT is a significant growth driver for Sanofi.DUPIXENT is a monoclonal antibody targeting Type 2 inflammatory diseases by blocking IL-4 and IL-13 cytokines. These cytokines play a key role in many atopic and allergic diseases such as Atopic Dermatitis (AD), Asthma, Nasal Polyps, Eosinophilic Esophagitis (EoE), and other dermatologic and respiratory diseases. DUPIXENT was approved in March 2017 for the treatment of adults with moderate to severe AD and received a second approval for adolescents with AD in March 2019. Additionally, DUPIXENT received approval for moderate to severe Asthma in October 2018 for patients 12 years and above. The Dermatology and Respiratory indications serve as anchors for this product which is referred to as a “pipeline in a product”, due to the many indications that are approved or are being studied.In May 2022, DUPIXENT received FDA approval for Eosinophilic Esophagitis (EoE) for patients 12 years and older which has been followed by an extension of indication for kids down to 1 year of age. Since the team has achieved amazing results in developing a leadership position in EoE which requires top talent in the company to shepherd the success of this asset. The Associated Director HCP Marketing will play a significant part in executing our EoE Strategy, developing campaign, messages, and tactics across our key customer to help continue accelerating Dupixent’s performance and transform the EoE management.**Position Overview/Key Responsibilities****Position Summary:**The Associate Director HCP Marketing will work in collaboration with the HCP Marketing lead, the EoE Marketing team and our cross-functional partners to execute the US strategic business direction for EoE HCP Promotion. Responsibilities include strategic planning, development, and implementation of creative campaigns, while ensuring a strong differentiation from future competition across all channels including personal promotion, non-personal promotion.This role will report to the US Head of Marketing for EoE.**Location:** United States- Cambridge, Massachusetts, must already have US work authorization.**Role Responsibilities:**+ Collaborate in the US EoE HCP strategy and execution specifically and ensuring excellence in execution and consistency across functions. Competencies and expectations associated with this role include but are not limited to the following:+ Understanding of the EoE market including drivers, barriers, and competitive positioning+ Continuous assessment and validation of brand differentiation and reasons to believe+ Brand positioning and message evolution+ Unbranded campaign as needed+ HCP Digital MCM strategy evolution and tactical execution+ Evolution of HCP in-office support strategy and materials+ Lead field communication and ensure appropriate training in partnership with training team.+ Partner with sales leadership to gather relevant feedback and competitive intelligence+ Partner with the Joint Regulatory Committee (JRC) to get promotional materials approved+ Manage advertising agency partner and other vendors to ensure execution towards objectives.+ Work with market research and analytics to develop and generate appropriate data.+ Support the development and monitoring of the DUPIXENT HCP marketing budget.+ Partner across functions and therapeutic areas to enhance DUPIXENT’s overall value proposition.+ Act as a sponsor and ally for inclusion and diversity in all elements of our business+ Comply with all forms of legal and statutory regulation within domain of responsibility, including compliance with applicable SOPs, industry codes of practice and best practices and actively support and promote a compliance culture and safe environment throughout the organization**Qualifications****Experience Qualifications:**+ Bachelor Degree and 3+ years product/brand management, and/or strategic marketing, commercial / business development with product launch experience in pharmaceutical or biopharmaceutical industry.+ A comprehensive understanding of the key dynamics driving the US health care environment+ Product launch experience+ Experience of working in an alliance and cross-functional matrix organization+ Understanding of market research, creative development, and experience with the regulatory review/approval process+ Experience in digital marketing will represent a plus**Preferred Qualifications:**+ Demonstrated ability to understand and anticipate customer needs (internal and/or external)+ Strong project management skills+ Demonstrated ability to work cross functionally and lead+ Exceptional communication skills – both written and oral+ Experience managing multiple projects and related budgets+ Demonstrated critical thinking skills+ Passionate, confident, articulate, and comfortable in team environment**Professional Skills**+ Excellent organizational, interpersonal, and communication skills+ Ability to quickly understand and communicate all clinical data / publications to support business objectives+ Ability to lead in an ambiguous environment across different functions and company cultures+ Strategic thinking and prioritizing capacity+ Strong project management skills.+ Analytic and synthesis capacity with the ability to understand, simplify and communicate effectively with others+ Demonstrated ability to work effectively with cross-functional groups which may include Marketing, Global Marketing, Sales, Research & Development, Medical Affairs, Business Development, Market Research, Life Cycle Management and Finance+ Ability to think creatively and lead innovative projects+ Ability to interact widely and effectively with co-promote partner (i.e., on an interdepartmental and interdisciplinary basis).**Behavioral competencies**+ Performance orientation and ability to work and deliver along agreed timelines+ High level of interpersonal/communication skills with ability to+ Communicate and present on different levels in the organization+ Address the Marketing and Medical communities as target groups+ Passionate and confident in team environment.+ Team oriented+ Willingness to go the “extra mile”+ Fast paced with sense of urgency+ Readiness to travel (up to 35% of time)+ Experience managing an advertising agency and related budgets.Why Choose us+ Bring the miracles of science to life alongside a supportive, future-focused team.+ Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.+ Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.+ Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.\#GD-SG \#LI-GZ\#LI-Onsite
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Associate Director, HCP EoE Marketing - US_