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As part of The New School's Marketing and Communications department (M&C), the University Initiatives Marketing team plays a critical role in raising awareness of and building engagement with important university initiatives that reflect and communicate the university's mission, vision, values, and work. With the overarching goal of bolstering university reputation and supporting recruitment and retention, the Associate Director, Marketing and Engagement, University Events specifically focuses on growing awareness of and engagement with key university event offerings and enhancing and amplifying the New School's identity as vibrant, active, welcoming hub for internal and external audiences. This position is situated within the Strategic Marketing team in M&C and reports to the Senior Director, University Initiatives Marketing.

Public programs and events are pivotal to The New School's mission, bring significant value to the university, and are an important part of our comprehensive multichannel marketing strategy. They showcase the university's distinctive faculty, centers and institutes, and academic programs, serve as meaningful touchpoints for the university community, and are key entryways for external audiences including influencers, potential donors, prospective students and their families.

Balancing both the strategic and tactical, the Associate Director will collaborate closely with the Associate Director, Marketing of Research and Work, with colleagues within M&C, and with key partners across the university (e.g. Provost's Office, Admissions, Student Success and college-level communications leads) to create and implement marketing and content strategies to enhance awareness of The New School and engagement with its robust portfolio of events and related university offerings. An important area of focus for this role includes the management of Splash, the university's event marketing, event registration, ticketing, communication, engagement, and reporting system. The Associate Director will drive the university's strategic and effective use of this platform not only for events engagement, but as an important component of a larger, integrated, comprehensive university marketing strategy.

A strategic thinker-skilled in distilling insights from data-and an excellent communicator and relationship-builder with a can-do attitude, the ideal candidate will ideate, create, evaluate, enhance, and lead initiatives that reflect innovation, optimism, dynamism, transparency, inclusion, and a drive for positive impact.

The New School is strongly committed to diversity and inclusion in the workplace and particularly seeks applications from members of underrepresented groups, as well as candidates who share this commitment.

RESPONSIBILITIES

Content Strategy

Develop and execute content strategies and campaigns that align with event goals and target audiences; work closely with digital engagement, college marketing, design, editorial, web, and other departments to bring these to life. Collaborate with the Associate Director, Marketing of Research and Creative Practice and the Digital Engagement team to develop a strategic direction for and implement projects that amplify the university's research and work via events from both newly conceived projects and event-related content. Drive the strategic direction and use of the university's event marketing, communication, registration, ticketing and reporting platform, Splash. Design event page and hub templates and data collection forms, manage accounts, enhance functionality, develop data insights, and develop best practices for users. Collaborate with M&C's Online Marketing Platforms team and Splash's support team to ideate and implement relevant projects and improve workflows and outcomes. Provide high-level, strategic support for priority university-level events initiatives e.g., Commencement, Orientation, annual fundraising and alumni events, and Spark, the university's annual celebration of research and work. Email marketing: Curate, create, and send monthly event highlights newsletters for internal and external audiences. Interpret data on engagement and identify and implement projects to improve performance, grow engagement, and meet target goals. Data, Insights, Reporting

Develop annual plans and create reports and presentations on events and audience engagement to inform future strategies and share insights with university and college partners. Leverage Splash to understand event audience composition and behavior and initiate efforts to increase event registration, attendance, and other forms of engagement at/for events across the university (e.g. alumni events, community events, public programs, etc.). Develop and share best practices for event data collection, reporting, marketing and engagement via trainings, presentations, the university knowledge sharing platform (Guru) and/or other methods. Initiate and lead meetings and/or training sessions to facilitate collaboration and knowledge-sharing, and to contextualize event initiatives within the university's broader goals around storytelling and community engagement. Direct student assistants and vendors and supervise projects as needed. MINIMUM QUALIFICATIONS

5 years of experience in marketing, brand strategy, content strategy, or communications, ideally in the context of higher education, museums, nonprofits, events and public programs, community engagement, or a related field. High level of proficiency with event marketing systems such as Splash, Cvent or similar and with HTML email newsletter systems, Powerpoint, Google Sheets/Excel, database management and a drive to learn new tools and/or systems. Excellent verbal and written communications skills with the ability to write and/or edit event-related content with an eye on audience and brand voice. Demonstrated ability to interpret data and research and to turn insights into actionable plans. Success working with diverse communities through an equitable lens, with the ability to cultivate existing relationships and establish new ones. Positive attitude, with excellent skills in collaboration and an ability to influence and build relationships across the university and with external partners. Ability to manage multiple tasks simultaneously and work well under pressure. Strong organizational and follow-up skills with attention to detail, timelines and superior service orientation. Bachelor's degree in Communications, Marketing, Arts Marketing, Media Studies, Anthropology, and/or related field. PREFERRED QUALIFICATIONS

Working knowledge of SEO and Google Analytics and adding or editing content in Content Management Systems (CMS). Experience with graphic design, basic data visualization, UX, and/or other website design skills and principles. Understanding of The New School community and experience in communication within the academic world. Awareness of and curiosity to learn about leading speakers, performers, current affairs, and other topics relevant to The New School.

WORK MODE

Hybrid - Employees hired for this position primarily work remotely with the occasional on-campus presence required with advanced notice. Employees in this role will also be expected to use their best judgment to be on campus when necessary in order to best fulfill the responsibilities of their job descriptions. #LI-HYBRID

SALARY

$73,000 - $83,000 annually

We look forward to receiving your application!