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Clever Digital Marketing

Clever Digital Marketing is hiring : Senior Account Director, Ent...

Clever Digital Marketing - Orlando, FL, United States, 32885

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Overview

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Who We Are :

Clever Digital Marketing (CDM) is a performance marketing agency trusted by the largest home improvement companies across North America. We specialize in scaling client growth through full-funnel paid media strategies and deep business consulting. With no traditional sales team, CDM’s growth has been powered almost entirely by client referrals and expansion, driven by exceptional service delivery and performance.

Department : Client Services

Location : Miami, Florida

Description

Who We Are :

Our Enterprise Unit partners with high-value, high-touch clients, many of whom manage marketing budgets of $500,000–$1M+ monthly. We operate as strategic advisors, integrating deeply with client teams to support not just advertising performance, but sales process improvement, customer experience, and long-term profitability.

Who We’re Looking For

We are seeking a Senior Account Director to lead and grow a portfolio of large-scale, Enterprise clients. This role goes beyond traditional account management—you will serve as a strategic growth advisor, consultant, and thought partner to executives within some of the most established home improvement businesses in North America.

You’ll be responsible for retention, upsell strategy, stakeholder engagement, and translating performance marketing data into actionable executive-level insights. This is a leadership-level role requiring a blend of strategic thinking, performance marketing fluency, cross-functional coordination, and executive communication.

Key Responsibilities

Client Leadership & Relationship Management

Serve as the strategic lead for 3-5 Enterprise accounts ($500K+ monthly ad spend each)
Build deep, trusted relationships with senior stakeholders (VP / C-suite level)
Run high-impact monthly and quarterly business reviews focused on ROAS, CPL, conversion rates, and downstream sales metrics
Translate complex performance data into clear, actionable narratives that align with client business objectives

Strategic Growth & Retention

Own client retention and revenue growth KPIs; forecast and prevent churn risks

Act as internal advocate for clients across CDM departments (media buying, creative, analytics)

Proactively identify and drive upsell and cross-sell opportunities across platforms and services

Performance Analysis & Business Acumen

Provide ongoing strategic consultation across Paid Search, Paid Social, and CRM / email strategies

Analyze client performance across multi-touch funnels; identify root causes of underperformance

Collaborate with analysts to build custom reports and data stories that drive executive decision-making

Cross-Functional Project Management

Lead cross-departmental initiatives involving media buyers, strategists, designers, and developers

Ensure flawless execution of campaign strategies and testing roadmaps

Escalate and resolve complex operational issues in a timely, professional manner

Team Leadership & Mentorship

Mentor junior Client Success Managers and participate in departmental knowledge-sharing

Model leadership behaviors rooted in accountability, communication, and proactivity

Participate in internal growth initiatives and strategic planning within the Enterprise Unit

Skills, Knowledge And Expertise

What We Are Looking For :

6+ years in a client-facing, B2B role involving strategic account ownership

4+ years in a performance marketing agency environment

2+ years managing $500K+ / month accounts and reporting directly to VP / C-suite

Experience working directly with Paid Social (Meta) and Paid Search (Google) teams

Proven success driving upsells, account expansion, and high retention

Strong analytical mindset—fluent in turning media performance data into business insights

Excellent communication skills; able to present to senior executives with clarity and confidence

Deep curiosity, initiative, and self-direction; thrives in a fast-paced environment

Post-secondary education required (business, marketing, or analytics preferred)

Preferred Qualifications :

Past experience as a media buyer or performance strategist

Experience in home improvement, ecommerce, or lead generation industries

Formal training or demonstrated excellence in executive storytelling

Comfort with tools such as Google Analytics, Google Sheets, Looker, and HubSpot

Experience working cross-functionally with technical and creative teams

Benefits

Competitive base salary + performance-based bonuses

Flexible remote work environment with option for in-person collaboration

Group Benefits - Health, Dental & More

Company-provided Macbook computer

Home Office Budget + Merch delivery to get you started

Work Abroad Policy : Need a new working environment? Our work abroad policy supports this!

The chance to shape and grow a high-performing Enterprise Client Success team

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Business Development

Industries

Advertising Services

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