New Balance Athletics, Inc.
Associate Marketing Manager - North America
New Balance Athletics, Inc. - Brighton, Massachusetts, us, 02135
Work at New Balance Athletics, Inc.
Overview
- View job
Overview
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
The Associate Marketing Manager - will oversee the North America Direct-To-Consumer email marketing channel (supporting NB.com, NB.ca, US stores and CA stores). As the Associate Marketing Manager of DTC, you will ensure successful marketing campaign planning, builds, QA, scheduling, deployment, and reporting. Strong organizational and project management skills, combined with attention to detail, an ability to multi-task, and meet deadlines in a fast-paced environment, are required.
MAJOR ACCOUNTABILITIES:
Manage email campaign planning, builds, QA, scheduling, and execution for all email campaigns in North America.
Coordinate with cross-functional teams to ensure assets and campaign proofs delivered are accurate and delivered in timely fashion to meet campaign deadlines
Provide concise and timely project milestones to business partners & stakeholders
Work cross functionally to manage audience segmentation across eCommerce and retail
Analyze marketing plans and generate forecasts that coincide with channel goals
Compile performance of email campaigns against benchmarks and present email campaign results and KPIs to key stakeholders, highlighting successes, trends and opportunities
Manage a team of marketing associates specialized in email campaign building, QA, scheduling and execution.
REQUIREMENTS FOR SUCCESS: 5 years of experience in email marketing
3 years of experience with enterprise ESPs
1-3 years of experience managing a team
Proficient in Excel and PowerPoint, PowerBI experience a plus
Experience using analytics tools such as Adobe or Google Analytics
Exceptional project management skills and familiarity with project management tools (JIRA, Asana).
Ability to manage multiple projects and deadlines and appropriately prioritize
Superior attention to detail and experience conducting extensive campaign Q&A
Ability to collaborate across functions in fast paced organization
Understanding of DTC marketing concepts
Excellent written and verbal communication skills
Creative thinker with excellent troubleshooting skills
Regular Associate Benefits Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture. Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount. Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount. Flexible Work Schedule For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility. Equal Opportunity Employer New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
Coordinate with cross-functional teams to ensure assets and campaign proofs delivered are accurate and delivered in timely fashion to meet campaign deadlines
Provide concise and timely project milestones to business partners & stakeholders
Work cross functionally to manage audience segmentation across eCommerce and retail
Analyze marketing plans and generate forecasts that coincide with channel goals
Compile performance of email campaigns against benchmarks and present email campaign results and KPIs to key stakeholders, highlighting successes, trends and opportunities
Manage a team of marketing associates specialized in email campaign building, QA, scheduling and execution.
REQUIREMENTS FOR SUCCESS: 5 years of experience in email marketing
3 years of experience with enterprise ESPs
1-3 years of experience managing a team
Proficient in Excel and PowerPoint, PowerBI experience a plus
Experience using analytics tools such as Adobe or Google Analytics
Exceptional project management skills and familiarity with project management tools (JIRA, Asana).
Ability to manage multiple projects and deadlines and appropriately prioritize
Superior attention to detail and experience conducting extensive campaign Q&A
Ability to collaborate across functions in fast paced organization
Understanding of DTC marketing concepts
Excellent written and verbal communication skills
Creative thinker with excellent troubleshooting skills
Regular Associate Benefits Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture. Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount. Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount. Flexible Work Schedule For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility. Equal Opportunity Employer New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.