Digital Media Associate (Hourly)
The Aspen Institute - Washington, District of Columbia, us, 20022Work at The Aspen Institute
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Overview
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.
This position reports directly to the Project Manager (Creative Services, Communications & Marketing). The hourly rate for this role is $36.00 /hr. This role is expected to have a 6-month term length, with a possibility for extension depending on manager approval.
In accordance with our Reimagining Work policy, the Design Associate should be willing to be in-person with colleagues a minimum of 40% of the time in the D.C. office while having the flexibility to work remotely for the balance.Essential Duties and Responsibilities:Digital Strategy and Content CreationPartner with marketing and communications colleagues and Aspen Institute programs to curate and share engaging content for program-owned digital channels, across websites, social media, and email newsletters.Collaborate on and manage digital media content calendars for Aspen Institute programs.Support programs with the creating and edit content for program websites and the flagship Aspen Institute website.Collaborate with internal teams to gather information and ideas for content creation.Social Media Management and EngagementMaintain posting cadence and engagement for programs’ accounts including X, Facebook, Instagram, LinkedIn.Partner with programs to develop, write, and edit content optimized for social media.Partner with programs to design and create simple, clean, and compelling graphics using Canva.Support the launch of announcements, new initiatives, and events with live coverage, social media tool kits, and other content marketing strategies.Work with the Audience Insights Specialist on audience targeting, social listening, and engagement using organic strategies.Maintain posting schedule and analytics management with a tool like Sprout Social or Hootsuite.Create and launch new social media accounts as necessary.Contribute to strategy and implementation of paid digital ad campaigns, as needed.Brand Voice and GuidelinesMaintain a consistent brand voice in all digital content, aligning with the Institute’s brand guidelines.Aim to understand each program’s goals and voice, targeted for their specific audiences and to ensure consistency across their particular platforms.Data Analysis and OptimizationMonitor email, social media, and web performance metrics to improve reach, engagement, and other strategic goals.Partner with the Audience Insights Specialist to proactively find audience opportunities in the data.Collaboration and CommunicationCollaborate with peers on the Communications team to ensure the content strategy aligns with our larger enterprise editorial priorities and goals.Collaborate with multiple internal teams and stakeholders.Knowledge, Education, and Experience:1-3 years in digital content creation, social media management, or related roles.A bachelor’s degree in marketing, communications, digital media, journalism, or related field is a plus.Content Creation and Multimedia Skills:
Demonstrated experience creating content calendars and implementing strategies.Proven success crafting engaging digital content for websites, social media, and email.Strong writing/editing skills with a talent for creating concise and compelling online content.Comfort and experience designing graphics with Canva or a similar tool, including within templates and original graphics.Basic video editing capabilities a plus.
Platform Management Skills:
Experience managing social media, including Twitter/X, Facebook, Instagram, LinkedIn, and YouTube; experience with TikTok is a plus.Experience using social CMS platforms such as Sprout and Hootsuite a plus.Experience interpreting, visualizing, and reporting digital analytics for reporting to team members and leadership.
Sharp writing skills honed for social media platforms.Proficient in multitasking and meeting deadlines.Understands digital audiences and online content trends.Has communication skills for teamwork and stakeholder collaboration.Up-to-date with digital trends, emerging formats, and social platforms.Passionate about storytelling, journalism, and cultural trends.Maintains curiosity, empathy, hustle, and grit.The Aspen Institute offers a generous benefits package including health, dental, vision, and prescription benefits, retirement benefits, and paid leave.The Aspen Institute is an Equal Opportunity Employer and complies with all District and federal laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran or disabled status and will not be discriminated against.If you would like to request a reasonable accommodation regarding the accessibility of our website, a modification or adjustment of the job application or interview process due to a disability, contact HRSupport@aspeninstitute.org or call (202) 736-5800.
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