Associate Director, Digital Patient Marketing, US Established Pro...
Sanofi - Bridgewater, New Jersey, United States,![Sanofi](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Location:
Bridgewater, NJ (Hybrid Onsite)About the jobAs the Associate Director of Digital Patient Marketing, your role will be pivotal in shaping Sanofi’s digital marketing strategies across a diverse portfolio of pharmaceutical products. You’ll focus on novel methods of content creation partnering with Global, GTMC, and will be a key player in innovation within GenMeds. You will understand consumers, expand patient reach, and solve access challenges with a strong “Customer First” ethos. The demand for effective digital patient marketing continues to grow as companies seek innovative ways to engage with patients. Your role will directly impact patient outcomes and contribute to Sanofi’s success.We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence, and personal know-how.Main responsibilities:Adopt digital transformation and Agile methodologies to accelerate and scale new operating models.Successfully evolve ways of working while delivering results and avoiding disruptions.Champion transversal ways of working using standardized frameworks.Develop and execute a consumer-centric digital marketing strategy across all products.Explore emerging technologies, AI-driven solutions, and telehealth platforms.Develop adapted content in a global manner, respecting regulatory frameworks.Understand patient behaviors, preferences, and needs to tailor marketing efforts effectively.Leverage data analytics and insights to drive personalized patient engagement.Broaden patient access by leveraging digital channels and optimize online presence, search engine visibility, and social media engagement.Address access challenges related to affordability, insurance coverage, and geographical constraints.Develop targeted campaigns to educate patients about available resources and assistance programs.Apply DTC strategies to Insulins, Oncology, Multaq, Synvisc, Lovenox, Aubagio, Mozobil, and Winthrop authorized generics.About youExperience:
Proven experience in digital marketing within the pharmaceutical industry.Strong understanding of patient journeys, digital channels, and patient-centric approaches.Excellent communication, collaboration, and strategic thinking skills.
Soft and technical skills:
Think Sanofi First:
Inspire trust through empathy and authenticity. Build and cultivate meaningful, powerful networks, within and outside Sanofi.Strategic Thinking:
Stay current with external trends to integrate insights into strategies and achieve sustainable competitive advantage.Share Sanofi’s purpose, vision & strategy:
Take action to move Sanofi forwards, act for patients and customers, and demonstrate desire to bring the miracles of science to life for people.
Education:
Bachelor’s degree in marketing, business, life sciences, and/or related field (MBA preferred).
Why Choose Us:Bring the miracles of science to life alongside a supportive, future-focused team.Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs, and at least 14 weeks’ gender-neutral parental leave.Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital, domestic partnership or civil union status, sex, gender, gender identity or expression, affectional or sexual orientation, disability, veteran or military status or liability for military status, domestic violence victim status, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.The salary range for this position is $140,625.00 - $187,500.00. All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the link, www.benefits.sanofiusallwell.com OR Home – Sanofi (myflex-benefits.ca).
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