NIL Athlete Marketing Manager
University of Georgia - Athens
Work at University of Georgia
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Overview
Posting Details
Posting Details
Posting Number S13334P Working Title NIL Athlete Marketing Manager Department Athletics-NIL About the University of Georgia
Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education () . The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly formed School of Medicine.
About the College/Unit/Department College/Unit/Department website Posting Type External Retirement Plan TRS or ORP Employment Type Employee Benefits Eligibility Benefits Eligible Full/Part time Full Time Work Schedule Additional Schedule InformationAbility to work nontraditional work hours to include some nights and weekends. Ability to drive.
Advertised Salary Commensurate with experience Posting Date 03/03/2025 Open until filled No Closing Date 03/10/2025 Proposed Starting Date 04/01/2025 Special Instructions to Applicants Location of Vacancy Athens Area EEO Policy StatementThe University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ().
USG Core Values StatementThe University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at policymanual/section8/C224/#p8.2.18_personnel_conduct .
Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at policymanual/section6/C2653 .
Position Information
Classification Title Student Services Professional FLSA Exempt FTE 1.00 Minimum Qualifications
Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.
Preferred QualificationsBackground in related NIL experience.
Position SummaryThe NIL Athlete Marketing Manager is responsible for assisting with operations surrounding the University of Georgia's NIL programming including, but not limited to, NIL deal facilitation and management of new athlete partnership opportunities with local, regional, and national brands, while monitoring and ensuring adherence to Southeastern Conference and NCAA, and federal regulations. This position will be responsible for advancing NIL marketing and activation efforts to ensure student-athletes, coaches, staff, and external stakeholders have the tools and resources necessary to maximize opportunities and navigate this continuously evolving space.
Knowledge, Skills, Abilities and/or Competencies- Strong interpersonal and communication skills, both verbally and in writing.
- Ability to work effectively with a wide range of constituencies in a diverse community.
- Organized, detailed oriented, and a self-starter.
- Working knowledge of NCAA rules and compliance practices.
- Knowledge of NCAA technological processes such as TeamWorks.
- Stand; walk; use hands and reach with hands and arms.
- Lift and/or move up to 25 pounds.
- Specific vision abilities include close and distance vision, and peripheral vision.
- Driving as needed to perform job duties.
Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website .
Background Investigation PolicyOffers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website .
Duties/Responsibilities
Duties/Responsibilities
- Conceptualize and coordinate programming and resources that pair current athletes with NIL opportunities.
- Prospect, research, and close athlete marketing opportunities through cold-calling, cold-emailing, networking, and other sales processes.
- Develop new business for designated student-athletes through identification and pursuit of new and unique NIL opportunities.
- Create unique sponsorship opportunities for interested brands and maximize revenue potential.
- Develop a sales strategy for all designated university athletes and teams that delivers opportunities across campus in alignment with UGA, Southeastern Conference, NCAA, state, and federal guidelines.
- Assist NIL team with the sales process.
- Assist student-athletes with coordination and activation of NIL opportunities.
- Assist in the creation and execution of social and digital media strategies that enhance athlete recruitment efforts for all designated UGA sports programs.
- Support recruiting efforts as permitted by NCAA legislation.
- Stay updated on the latest NIL trends and best practices, including legislative advancements, NCAA compliance regulations, and vendor landscape evolutions.
- Research and benchmark collegiate NIL industry and stay current with relevant market trends and conditions.
- Regularly participate in meetings and discussions regarding evolving trends in collegiate athletics and best practices.
- Maintain highest level of confidentiality, both within the organization and other external entities.
Other duties as assigned .
Percentage of time 5