Marketing Coordinator Job at EFJohnson Technologies in Irving
EFJohnson Technologies - Irving, TX, United States, 75084
Work at EFJohnson Technologies
Overview
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Overview
ESSENTIAL FUNCTIONS:
Demand Generation:
- Execute digital campaigns (emails, landing pages, workflows, forms and reports.)
- Develop and execute lead nurturing programs.
- Maintain and update website content and manage requests.
- Perform keyword research and plan, develop, and implement paid search and display campaigns (media, copy, landing pages, forms, and reports).
- Qualify all marketing leads for marketing database, nurturing and inside sales.
- Assist with content creation (images, videos and copy) and collaborate with graphic designer.
- Stay current with digital marketing trends and make recommendations on tools, processes, project ideas, etc.
- Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
- Coordinate all aspects of EFJohnson trade shows & events. This includes all communication and coordination required within internal departments as well as external vendors, dealers, and customers.
- Primary contact with exhibit house of record - coordinating all inventories, condition & storage.
- Coordination of product requisitioning for each trade show.
- Reserves booth space, coordinates shipment, manages set-up and clearing of company exhibits ensuring that necessary equipment is available for display purposes.
- Plan and execute pre-show and post-show communications for events.
- Complete post-show analysis for all trade shows and conferences.
- Capture and report on marketing event leads from sales teams.
- Upload all marketing event leads to HubSpot and assign to the Inside Sales team for follow up.
- Maintain Master Marketing Calendar.
- Maintain company memberships and associations and distribute related correspondences.
- Manage marketing collateral and promotional product inventory and manage relationships with external vendors.
- Assist with subject matter expert interviews, blog post contribution, and creation of though-leadership content for blog posts.
- Assist in press release and media writing.
- Perform sales enablement activities at each stage of the buyer's journey
- 10-15% domestic travel.
- Assists in other marketing support efforts as assigned or required.
- Agrees to abide by the established Approval Matrix.
- Manage online store for all sales channels.
- Bachelor's degree in Marketing, Journalism, or related field (or 4-6 years of equivalent experience).
- Experience working with external vendors to execute promotional events.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
- Experience in marketing automation platforms (Hubspot preferred) and CRM.
- Working knowledge of Adobe Creative Suite.
- Effectively coordinate information, processes and problem resolution with internal departments.
- High level of motivation and organization with the ability to maintain several very detailed, yet fluid event schedules simultaneously.
- Ability to work both independently and collaboratively.
- Exceptional written and verbal communication skills.
- Proven ability to manage time effectively, coordinate and prioritize multiple tasks effectively.
- Must be comfortable with a flexible schedule (ability to adapt to last minute requests).
- Ability to understand and execute financial issues, requiring above average finance and math skills.
- Must be well-organized and detail oriented.
- Ability to produce accurate and detailed documentation and reports.
- Physical ability to set up/tear down structural displays and movement of trade show materials.
- 10 - 15%
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.