Director of Technical Marketing Job at Atum - DNA 2.0 in Newark
Atum - DNA 2.0 - Newark, CA, United States, 94560
Work at Atum - DNA 2.0
Overview
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Overview
Job Description
Core Focus
ATUM is seeking a Director of Marketing based at our headquarters in Newark, CA. The successful candidate will utilize marketing and scientific expertise to launch new offerings and implement marketing activities for our cutting-edge portfolio. Responsibilities will include:
- Support launch of new products by developing presentations, collateral, sales training materials, awareness campaigns and website content
- Develop marketing collateral including brochures, data sheets, application notes, flyers, presentations, video projects, etc.
- Support tradeshows by developing messaging, conference emails, and collateral; ownership for scientific abstract submission, poster and podium presentation schedules
- Create, organize, and manage campaigns to generate leads that will drive a robust sales funnel
- Manage our HubSpot CRM system, develop and monitor metrics of campaigns and manage leads into the funnel
- Work with our vendors to optimize and publish website content updates
- Travel to marketing events as required
- Track success using KPIs and other metrics and report out to senior leadership on a regular basis
- Create and manage the release process for company press releases, manage and distribute materials to the media
- Minimum 2 years’ marketing experience, ideally including launching new products and services in life sciences
- Bachelor’s degree in life sciences, communications or marketing
- Experience with CRM systems (e.g. HubSpot)
- Understanding of online/digital marketing, website management and social media
- Scientific background or advanced degree in life sciences with experience in biotechnology / biotherapeutic development is a plus
- Experience in using AI tools (e.g. Jasper) for content generation is a plus
- Must be able to work independently, communicate proactively, manage multiple projects and prioritize daily tasks
As an employee-owned company, we believe each unique individual’s contribution complements the overall strata of what makes us successful. Achievements are measured in long-term results and relationships built over the daily efforts of our dedicated team members. We are looking to add like-minded individuals who are passionate about their client’s success and the science we use to enable that success.
Benefits
- Be part of the next gen biotech revolution
- Excellent growth opportunities
- Great Compensation & benefits package
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