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Job Details

Job Location : National - Washington, DC

Position Type : Full-Time

Salary Range : $90000.00 - $100000.00 Salary Description Working at PVA provides the opportunity to join a diverse and passionate team of individuals committed to improving the lives of veterans, specifically the lives of veterans with spinal cord injuries and disease and their caregivers. At PVA, our employees know they are making a difference every day. Our unique backgrounds and cultures blend together to help us fulfill PVA’s mission. So, whether you’re at our National Office in Washington, D.C., or one of our several service offices across the country, you have the benefit of knowing that everything you do is part of PVA’s effort to help our veterans. Join us and make a difference! Job Title:

Associate Director of Content Reports To:

Director of Marketing and Communications Position Overview:

The Associate Director of Content is responsible for leading the PVA brand identity through all means of storytelling and marketing by writing and producing compelling stories and videos, hard-hitting audio content, and brand-defining copy. A seasoned expert in storytelling, the Associate Director of Content plays a leadership role in PVA’s Marketing and Communications Department. Working with the Directors of Marketing & Communications and Brand Marketing, develops the overall content strategy for PVA and stays abreast of content trends across industries, as well as plans, develops, and oversees the creation of PVA content. The Associate Director of Content also works in collaboration with the Marketing and Communications leaders to set and analyze key performance indicators; contract and manage all storytelling vendors. Position responsibilities and duties: Lead PVA content by reimagining PVA storytelling and creating a multi-year storytelling strategy. This includes knowing who the content is for; what type of content is meaningful to them, what action PVA wants them to take, and how best to reach them. It also includes publishing and releasing compelling PVA stories in a variety of lengths and mediums regularly (like online stories, videos, audio pieces, print articles, newsletter blurbs, social media posts, PVA public-facing publications, and more). Expand PVA storytelling touch points across ALL audiences, from prospective and seasoned PVA members, partners, and supporters to PVA Chapters, national and local media, online followers, and corporate sponsors, among other stakeholders. Lead expansion of PVA’s Story bank by working with IT to update its interface, data protection system, usability, and connectivity. This includes building greater staff and vendor inclusion, reducing uploading steps, centralizing communications, improving asset tracking, and continued collection of vital PVA storytelling assets, like photos, videos, news articles, audio files, transcripts, and quotes. Grow content and video production skillset regularly by attending and representing PVA at annual storytelling seminars and conferences. Manage content collection from PVA’s Associate Director and Senior Manager of Communications. This includes mentoring them onhow to conduct interviews, write stories, edit transcripts, produce videos, and use the PVA Story bank. This also entails delegating storytelling projects to PVA vendors and agencies as needed. Host annual PVA storytelling webinars for PVA Chapters, members, and staff in collaboration with PVA’s Membership Departments. This includes creating an agenda and presentation. Develop and provide the Director of Marketing and Communications with a monthly PVA Content Write-up, recapping content accomplishments, learnings, and analytics, as well as a Quarterly Storytelling Report (with photos). Create and present PVA content plans to the Director of Marketing and Communications Director as well as other senior MarCom leadership, highlighting desired strategic storytelling/content plan In collaboration with the Director of Branding and the Director of Marketing & Communications, spearhead the development of PVA’s brand-defining digital annual reports and companion year-in-review videos. This includes creating timelines, delegating tasks to support staff, contracting vendors, collecting and organizing assets with help from MarCom liaisons (i.e., photos, copy, departmental background, video, etc.), and working one-on-one with senior staff, department heads, and MarCom leadership. Spearhead the development and launch of PVA’s first-ever podcast. This includes creating a timeline and rollout plan; developing an approved name; regularly meeting with vendors to understand the process and best practices; interviewing guests; as well as coordinating and finalizing podcast topics and editorial calendar. Once launched, manage the day-to-day operations. Assist with the re-drafting of PVA’s website copy, ensuring it is compelling, consistent, diverse, and in alignment with PVA’s mission and brand values. Plan, manage, and direct all PVA brand storytelling film shoots and videography projects, to include PVA sizzle reels and programmatic and sponsor videos, member testimonial content, and more. Travel regularly to off-site PVA events and film shoots to interview stakeholders, liaison with members, and supervise film crew. Travel estimated at 10% - includes: PVA events, film shoots, Chapter visits, mandatory team meetings in the National Office, etc. Serve as back-up editor and proofreader “on occasion” for public-facing PVA content, to include scripts, PowerPoint presentations, leadership letters, and publications to ensure messaging is on brand. Serve as back-up PVA media trainer “on occasion” for PVA leadership, members, and staff to ensure messaging is on brand. Develop and improve PVA Chapter and PVA Department relations by meeting once a month with the department head Ensure stories highlight the human-interest topics and touch on all 13+ departments (such as Government Relations, Architecture, Veterans Benefits, Medical Services, Veterans Career Program, etc.). Manage and track PVA content budget. Qualifications: A minimum of 11-13 years of experience in storytelling with expertise in copy editing and quality assurance Bachelor’s degree in communications, marketing, journalism, English, or related field Understanding of story fundamentals (effective character, hook, authenticity, details, and denouement, etc.) Keen sense of what makes a story interesting from different audiences’ perspectives in diverse storytelling mediums Interviewing skills: how to ask effective questions and develop rapport/trust with story subjects Excellent written and verbal communication skills are required Excellent organizational skills are a must, and the ability to multitask is a strong requirement of the position. Must be dependable and comfortable in professional settings and maintain the highest levels of integrity. Ability to work under significant pressure and meet time-sensitive deadlines. Top Perks and Benefits: Hybrid work schedule:

Working 2 days in the office and 3 days remotely. Employer-Paid Benefits

– Employer-paid benefits like Medical Insurance, Basic Life Insurance, and Long-term Disability. Healthcare Insurance –

Affordable Medical, Vision, and Dental options for team members and their families. Optional Insurance –

Including Accident, Critical Illness, Short-Term Disability, and more. 401k Match– 401k retirement savings plan with a guaranteed employer contribution and matching option. Tuition Reimbursement –

We empower our team to be the very best they can be by offering a competitive reimbursement plan for education related to your role . Work-Life Balance –

We honor 14 paid holidays, vacation leave starting at 15 days per year, and sick leave with no limit on the amount to be accrued. Additional Benefits – Health Savings Account with an employer contribution, Parking & Transit Spending Accounts, Flexible Spending Accounts, TicketsAtWork Membership, and more! Qualifications

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