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SEO Specialist Department: Marketing Reports to: Director of Marketing Location: This position is based in Norman, OK with a requirement to be onsite twice a week. Local candidates to Norman and Oklahoma City, preferred. Shape the Future of Online Learning with OU Education Services: OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As a growing education technology organization, we are dedicated to delivering innovative solutions that enhance learning outcomes, improve student experiences, and support the university's mission of providing high-quality education to learners everywhere. At OUES, we value collaboration and the opportunity to work closely with our team to achieve impactful results. While we welcome applicants from across the country, we strongly prefer candidates based in or willing to relocate to the Oklahoma City metro area. Being part of our vibrant community enables stronger collaboration, deeper connection to our mission, and the chance to contribute to the growth of online education. Job Summary: This role is for the strategic thinker, the data-driven decision-maker and the innovative marketing leader. As a Senior SEO Specialist, you will be responsible for creating, implementing, and managing comprehensive SEO strategies to drive organic growth, improve website performance, and enhance brand visibility. You'll collaborate with cross-functional teams to align SEO initiatives with business objectives, ensuring measurable results and continuous improvement. Key Responsibilities: Develop and execute SEO strategies: Align on-page, off-page, technical and content strategies with business goals. Keyword Research : Identify high-value keywords and phrases to align with user intent and business objectives. Content Strategy: Collaborate with Content Lead to develop and implement data-driven content strategies that align keyword research insights with audience needs, ensuring both search engine optimization and engaging, high-quality content. On-page Optimization: Design and execute on-page SEO enhancements, including metadata, internal linking, and schema markup. Off-page Optimization : Acquire backlinks from other high-quality websites. Website Analytics and Reporting: Track, analyze, and report on website performance, providing actionable insights. Collaboration: Work closely with other members of the marketing team to define and execute optimization efforts to improve performance. Stay updated on SEO trends and search engine algorithm updates to ensure best practices are implemented. Qualifications: Education: Required: Bachelor's degree Experience: A minimum of 5-7 years of experience in SEO roles, preferably with higher education institutions and/or education service organizations Agency/vendor management experience Experience hiring / managing internal teams Skills: Strategic thinker with a deep understanding of SEO principles and core marketing strategies. Expertise with industry tools like Google Analytics 4, Google Search Console, SEMrush, -Experience in industry standard tools such as SEMrush, Ahrefs, Screaming Frog, BrightEdge, Google Tag Manager, Looker Studio (Data Studio), etc. Expertise with technical SEO: site crawl and error detection, schema, load speed and core web vitals Expertise with HTML, CSS and JavaScript is a plus Proficiency in data analysis and metrics-driven decision-making, Strong communication, presentation, and interpersonal skills Team and vendor/agency management expertise Benefits: Competitive salary and benefits package 401(k) Volunteer days Wellness reimbursement Opportunities for professional development and career growth. Hybrid work environment promoting work-life balance.