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Company

Avatara was founded to create game-changing service and technology platforms to solve the problems ofincreasing cost, complexity, and compliance - The Three C’s of IT - that businesses experience with traditional approaches to IT. In fact, what makes Avatara truly unique is the ability to bring “big enterprise” solutions to small and medium businesses quickly and affordably with no upfront cost and delivered at a per user, per month fee. 

For decades, businesses have struggled with establishing, integrating, and maintaining technology based on fragmented and outdated IT models that have become increasingly complex, costly, and less secure. Avatara simplifies information technology and systems. We offer a fully managed, all-inclusive platform that meets industry security and compliance standards while eliminating the time, cost, and risks associated with legacy IT approaches. Today, Avatara is the only provider delivering comprehensive, secure Information Technology as a Utility. With the Avatara Platform, businesses no longer need to acquire, build, and maintain IT to run their business.

Since the 2005 delivery of Avatara Platform^SM, users from businesses across all major industry segments have experienced the Avatara advantage. Avatara’s unique approach to IT frees businesses from the burden of infrastructure, software, information management, and support and allows them to rethink how they acquire, manage, and evolve their IT environment.

People

We have mountain bikers, motorcycle riders, runners, musicians, video game heroes, movie buffs, social butterflies, and so many other walks of life. We have family people, dog people, happy people…you will find a friend here!

About the Role

Avatara is seeking to add an experienced, self-motivated Marketing Manager to our team. Come immerse yourself in an opportunity where your voice, vision and support create power to make a difference. Our Marketing Manager will be responsible for developing an engaging portfolio of digital media, visual content, and interactive tools for our evolving digital marketing capability.

Our Marketing Manager will be empowered to enhance and amplify Avatara’s brand image, to make it bold, to differentiate the company in the markets it serves, and to ensure consistency and relevance across all communication channels. In this role, you will collaborate with our marketing, product, and sales teams to strengthen our brand presence, develop our digital landscape, and make Avatara experiences memorable to drive demand for our offerings.

Execution duties will include, but are not limited to, leading the creative and design process for marketing, creating compelling visuals and progressive digital narratives that resonate with our target audience, and influencing product experiences.  A successful Marketing Manager would have 3-5 years of digital marketing and strategy experience, a keen eye for detail, the ability to listen well (to teammates, target market signals, and customers), and a dedication to extending Avatara’s leadership in the market.  

The ability to focus on the big picture while also being able to roll up one’s sleeves is key for this position as the Marketing Manager operates as an individual contributor, as well as a collaboration manager spanning cross-functional teams and our execution partners. Our Marketing Manager should be curious about industry trends, insightful about customer needs, and be able to bring applicable strategies that establish demand for our offerings and leads for our sales teams.

This position is for a full-time role preferably at our headquarters in St. Louis, MO.

What you will do

Creative Development, Content Creation, & Messaging

• Build key collateral and various creative assets (graphics support) to diffuse across all marketing touch points.
• Write, proofread, and edit a range of materials, including case studies, white papers, articles, blogs, presentations, videos, press releases, email campaigns, social media posts, website copy, and ad copy.
• Engage with customers and partners to capture key learnings and experiences to create customer success content.
• Support conferences and events through materials creation and attendance as needed.

General Marketing Support

• Position Avatara as the exclusive provider of a fully managed Information Technology Utility uniquely solving the Three C’s of IT problem.
• Partner with Sales, Product, and Customer Success teams to refine product messaging and strengthen value propositions.
• Develop and drive Sales enablement tools and capabilities and collaborate with Partner sellers.
• Work closely with Sales, Product, and Partner teams in support of various GTM motions.
• Work on marketing campaigns through project management and execution.
• Coordinate and develop market segment research to aid GTM motions and Sales playbooks.
• Develop marketing campaigns, track engagement metrics using CRM tools, and assist in the tracking of marketing event return on investment.
• Use data and analytics to evaluate and improve marketing strategies and campaign effectiveness.
• Maintain relevant databases to ensure accurate and accessible records, with heavy focus on the company’s CRM system.
• Ensure compliance with the company’s guidelines and brand standards.

Digital Marketing

• Support day-to-day content and engagement aspects of the corporate websites.
• Assist in planning, implementing, and managing SEO, SEM, SMM, paid ads, and content marketing efforts using various analytic tools.
• Monitor, nurture, and grow social media presence across various platforms (LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.).
• Drive targeted digital initiatives that generate qualified leads.

What's in it for you?

• An opportunity to learn, develop, and be part of a progressive marketing function from the ground up
• Competitive base salary commensurate with experience and geographic location
• Participation in annual bonus/performance plan
• PTO, paid holidays, and full benefits (health, vision, dental, and retirement benefits)
• Executive, Marketing, Support, and Loyalty teams at the ready to help bring in potential clients, as well as help you complete the deal
• Flexible work environment
• A company culture that is highly focused on helping clients succeed 

Skills and Requirements

The following are preferred for eligibility:

• Bachelor’s degree in marketing, communications, journalism, business, or related field
• 3+ years of marketing experience in B2B Cloud, SaaS, IT, security, software, network, datacenter, etc.
• Advanced experience with Microsoft Office Suite
• Advanced experience with Adobe Suite (Photoshop, Illustrator, InDesign, etc.), WordPress, Vimeo, and other creative tools
• Experience with GoToWebinar, Zoom, and Teams
• Experience with CRM platforms (Salesforce and Zoho preferred), Customer Engagement (Outreach preferred), and Marketing Automation platforms (Marketo, HubSpot, Mailchimp preferred)
• Ability to work in a fast-paced and self-directed entrepreneurial environment
• Strong success in managing your time and prioritizing tasks to accomplish goals
• Ability to work as a self-starter, independently, and in team environments
• Strong presentation skills in face-to-face and virtual environments
• Strong listening, communication, and problem-solving skills
• Strong attention to detail

Other Perks

• A culture that supports work-life balance
• A tremendous opportunity to gain exposure to advanced technology, disruptive approaches to business services, and things that matter
• A new vibrant headquarters just a few short steps from Busch Stadium - the home of the St. Louis Cardinals.

Does this sound like a good fit?  If so, we’d love to hear from you.