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Key Responsibilities Social Media Strategy & Management Develop and execute engaging content strategies across platforms (Instagram, Facebook, TikTok, Twitter, etc.). Create and schedule posts, stories, and videos highlighting promotions, new arrivals, and community involvement. Engage with customers online by responding to comments, messages, and reviews. Monitor trends and analytics to optimize content and boost engagement. Public Relations & Community Engagement Build and maintain relationships with local media, influencers, and community organizations. Write and distribute press releases and media pitches for store events, promotions, and partnerships. Plan and coordinate PR campaigns around store openings, special deals, and local sponsorships. Represent Chillbox at community events and networking opportunities. Marketing & Promotions Collaborate with management on promotional campaigns, loyalty programs, and giveaways. Work with vendors and partners to highlight exclusive products and in-store events. Analyze campaign performance and adjust strategies to maximize impact. Qualifications • Experience: 2+ years in social media management, PR, marketing, or a related field (retail or convenience store experience is a plus!). • Creativity: Ability to create eye-catching content that resonates with our audience. • Tech-Savvy: Familiarity with social media platforms, scheduling tools (Hootsuite, Later), and basic graphic design (Canva, Adobe). • Communication Skills: Strong writing, editing, and verbal communication skills. • Community-Oriented: Passion for engaging with local customers and businesses. • Analytical Mindset: Ability to track performance and adjust marketing strategies based on data.