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Location: St. Louis Park, MN (Hybrid)Job Type: ContractCompensation Range: $30 - 38 per hourWe are seeking a dynamic and results-oriented Digital Marketing & Community Engagement Specialist to join our team on a contract basis. This role will be instrumental in enhancing our online presence, driving lead generation, and building strong relationships within our local community. The ideal candidate will be a self-starter with a passion for digital marketing, social media, and community engagement.Responsibilities:Digital & Social Media Marketing:Manage and grow our social media presence across platforms (Facebook, YouTube, LinkedIn, Instagram).Create engaging content, including images, short videos, customer testimonials, and project updates.Monitor and respond to comments and messages to foster community engagement.Develop and manage paid social media advertising campaigns (Facebook Lead Ads, YouTube Ads, etc.).SEO & Website Management:Collaborate with our agency on SEO strategy to improve local search rankings.Maintain and update website content, including service pages, blog posts, and FAQs.Optimize our Google Business Profile (GBP) for enhanced local visibility and lead generation.Advertising & Local Sponsorships:Research and recommend strategic marketing investments in local sponsorships, print advertising, local radio, and direct mail.Build and nurture relationships with local community groups, HOAs, and realtors to generate referral opportunities.Coordinate partnerships with home service marketplaces (Angi, Thumbtack, HomeAdvisor).Lead Generation & CRM Coordination:Track lead sources (organic search, PPC, social media, referrals) and analyze conversion rates.Collaborate with the sales team to ensure proper lead follow-up and CRM management.Test and optimize lead generation strategies, including landing pages and call tracking.Marketing KPI Tracking & Reporting:Generate monthly marketing reports showcasing key performance metrics (website traffic, SEO rankings, lead sources, conversion rates, social media engagement, ROI).Provide data-driven recommendations to refine and improve marketing strategies.Reputation & Review Management:Monitor and respond to online reviews across platforms (Google, Yelp, Facebook, BBB).Encourage satisfied customers to leave positive reviews.Address negative reviews professionally and proactively. Qualifications:Proven experience in social media management and content creation.Familiarity with SEO principles and website management.Understanding of local advertising and lead generation strategies.Proficiency in tracking and reporting marketing data.Excellent communication and interpersonal skills.Experience with CRM systems.Experience with paid social media advertising.Experience working with Home service industry.Skills:Social MediaJOBID: 1083085#LI-CELLA#LI-MM2#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Keywords: Community Services Coordinator, Location: San Diego, CA - 92101