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The Jacksonville Public Library is actively seeking a Library Marketing Specialist.

This is professional public relations work in planning, researching, developing, marketing, producing, writing, and presenting promotional, educational, instructional, and informational content. The work requires knowledge of marketing, public relations and journalism principles, practices, procedures, methods, and techniques. May assign, monitor, and review the work of others. Supports the overall mission of the library by providing customer service in a manner that creates a positive customer experience. Contacts with others require skills in understanding people, sensitivity to others' point of view, persuasiveness and/or assertiveness, and are often required to influence behavior, change an opinion, or turn a situation around to achieve project objectives. The work is performed following the departmental goals and objectives, requiring ability to interpret policies and procedures, creativity in content development and design, and incumbent is expected to exercise independent judgment in the performance of duties. The work is primarily performed in an office and occasionally in a field environment, but the risks and hazards are minimal, known, predictable, and controllable. Operates vehicle and standard office equipment such as personal computer and audio-visual equipment. The physical demands are minimal. Work is performed under limited supervision where the work assignments are subject to established procedures, practices, and techniques, and the employee plans and organizes his/her own work, and the work is reviewed for results achieved.

Job Responsibilities:

• Plans, researches, develops, markets, produces, presents, and writes promotional, educational, instructional, and informational material regarding department or division programs.
• Formulates media campaign’s goals and objectives and evaluates effectiveness through continuous analysis of program content, presentation, and achievements.
• Makes formal and informal presentations to public and private sector organizations, media representatives, and public officials.
• Supports the overall mission of the library by providing customer service in a manner that creates a positive customer experience.
• Researches, conducts interviews, develops, prepares, writes, and edits publications, blog articles, advertising and promotional copy, social media messages, booklets, newsletters, news releases, magazine and news articles, public service announcements, video, and slide show scripts, plays, flyers, displays, and correspondence.
• Responds to routine informational inquiries from media representatives, public officials, sponsoring companies, advertising agencies, and the general public regarding assigned unit's operations, programs, policies, purpose, and areas of responsibility.
• Uses data (survey, customer feedback, social media statistics, email marketing statistics, demographic data, community data, etc.) for recommendations and decision making.
• May assign, monitor, and review the work of others.
• Maintains, controls, and operates assigned video and audio-visual equipment.
• Keeps abreast of changing technology.
• Assists with maintaining appearance standards by reporting facilities issues and picking up litter on library grounds.
• Operates standard office equipment to include personal computer using word, spreadsheet, database, and other related software.
• Provides marketing and communications advice and guidance to library staff from executive levels to front line staff which may include but is not limited to speechwriting, FAQs, recommendations, marketing and communication plans, best practices, etc.
• Demonstrates proficiency in the City of Jacksonville’s competencies.
• Performs related work as required.

Minimum Requirements:

• Six (6) years of education and/or professional experience in media relations, communications, journalism, advertising, marketing, or related field, which included such duties as promotional, educational, and/or informational content development, design, and administration; and preparation and presentation of speeches, news releases, and/or public service announcements.
• Bachelors’ degree from an accredited institution in marketing or communications - preferred.

Preferred Requirements:

• Multimedia production software (e.g., video editing and production, audio editing and production, graphics editing and production, Adobe Creative Suite preferred).
• Voice and video talent experience (e.g., podcast hosting, vodcast hosting, on-camera experience, etc.).
• Photographic and video production (single-camera, multi-camera, lighting, mobile device).
• Search engine optimization (SEO) experience.

Licensing/Certification/Registration:

• A valid driver's license is required prior to appointment and must be maintained during employment in this class.
• Must qualify for prior to appointment, obtain and maintain during employment in this class a City of Jacksonville Certification as a Public Driver.

Other Requirements:

• The probationary period for this position is six (6) months.

A FULLY COMPLETED ONLINE APPLICATION IS REQUIRED. Apply at www.jacksonville.gov. Work history is required for all employment/volunteer work in which qualifications are being based.

Required Documents:

• One press release.
• One published post on a website, blog or social media site. (with the source included, even if it's an internal company website or something not readily accessible to the public).
• When meeting/basing qualifications on education, a copy of your college transcript, with your social blacked out, is required with your application. Transcripts do not need to be official, but must state your name, the school’s name, classes taken, grades received, type of degree, and date degree was conferred.

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Certain servicemembers and veterans, and the spouses and the family members of such service members and veterans, receive preference and priority, and certain servicemembers may be eligible to receive waivers for postsecondary educational requirements, in employment and are encouraged to apply for positions being filled.

If claiming veteran's preference, you must attach a DD-214 (Member Form-4 copy) or military discharge papers, or equivalent certification from the Department of Veterans Affairs listing military status, dates of service and character of discharge. You must also attach the Veterans Preference Certification Form and if applicable, the additional forms as noted here: http://www.coj.net/departments/employee-services/veterans-preference.