Public Relations Account Manager (AdTech/MarTech)
Highwire Public Relations - Des Moines, Iowa, United States, 50319![Highwire Public Relations](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Highwire Public Relations
Overview
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Overview
Essential Functions
Media/Influencer RelationsStrong relationships particularly with business, broadcast and influencer media and ability to direct staff to develop the same.Strong grasp and creative use of social media channels to engage and support efforts.Ongoing engagement of media for the agency (e.g. blog Q&A, lunch talks, etc.)Experience measuring the ROI of communications activities.Experience with social media influencer engagement, content campaigns, and media coverage amplification.Client Service/ManagementAbility to manage PR Programs from kick off through achieving goals.Ability to set aggressive but achievable goals based on generating news and ongoing coverage.Exceptional client management skills and deep personal investment in client success.Ability to manage through periods of change or challenge.Ability to think clearly and project confidence amid crisis situations or in the face of strong competition.Day to day contact for clients.Develop budget and team priority allocations and identify opportunities to increase budget.Lead media training sessions with clients including developing key messages and all follow up from session.Writing ProficienciesAbility to generate a plan for a campaign or an entire PR program.Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly.Professional, articulate and timely client communication. Development of consistent, creative, successful pitches.Agency OperationsMaintain 2 direct reports, assist in development of goals for reports, deliver annual reviews and quarterly check ins.Participation in new business process including proactively identifying new targets, research and presenting at pitch. Identify, attend and encourage others to attend networking events.Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example.Support teams and manage up and down.Responsible use of flexible work policies.Uses Highwire social channels; writes for Highwire blog.Mentor junior staff to elevate development.Self DevelopmentProactively set up quarterly goals with principal; track against goals and demonstrate growth.Effectively prioritize responsibilities based on impact, timelines, workflow and client goals.Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion. Identify areas for self-improvement and bring suggestions and solutions to management.Consistently hit deadlines or give enough notice if you won't.Attends regular networking events.Highwire Perks
Competitive salaryMerit-based bonuses and promotionsHybrid work model to suit your schedule and lifestyleExcellent vacation policy including an extended break for summer and winter holidayParticipate in Empower Hours on Fridays; Team has the ability to log off by 3 pm401K MatchMedical and dental benefits/ FSAPaid Parental LeaveCommuter BenefitHome office equipment stipendGrowth Mindset Stipend of $100 annually for books, exhibitions, etc.Technology reimbursementWellness benefitDonation MatchFull-time writing CoachMentorshipMonthly recognition programsEmployee referral bonusNew business referral bonusQuarterly Highwire fun events - Thanksgiving is our favorite holidayDog-friendly work environmentExtremely supportive, nurturing environment with many opportunities for learning and growth