BenePass, Inc.
Head of Growth Marketing
BenePass, Inc. - Oakland, California, United States, 94601
Work at BenePass, Inc.
Overview
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Overview
About Us
At Benepass we're making benefits easy. We believe people are the most important asset to any company. Traditional one-size-fits-all benefits packages no longer cut it in today's hybrid and remote-first environment. With Benepass, companies can tailor their benefits to the unique needs of their workforce.
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on. Through our easy-to-use and highly customizable fintech platform, People teams can implement, administer, and track the benefits that meet employees where they are. Employers design their benefits and perks plan by setting a contribution amount and eligible spend categories. Every employee has their own individual definition of wellness and needs different things to help them be their most productive, fulfilled self. Our Mission
Helping companies reimagine benefits to make them delightful and easy. TEAM & ROLE
We're hiring a Head of Growth Marketing to join our rapidly growing startup in the employer benefits space. This role will be a dynamic, high-impact position reporting directly to the CEO, Jaclyn Chen. The functional North Star of this role is to create qualified pipeline for the go-to-market team at Benepass to attain the company’s topline growth goals, including: Own demand generation, including email, content, events, paid, direct mail, SEO, and other channels
Manage a million dollar + marketing budget
Lead and grow a high performing team that can deliver the company’s pipeline generation goals
As a leader on the go-to-market team, this person will: Strategically build and refine a demand generation machine that drives increasingly higher ROI from the marketing budget and team Be deeply analytical and experimental to increase efficiency and scale of existing channels and find new channels
Collaborate with other revenue teams, including Sales and Strategic Alliances Sales: consistent feedback loop on qualified pipeline with account executives and creating an effective, efficient hand-off process
Strategic Alliances: deep understanding of channel marketing and how to drive pipeline from brokers and consultants
Increase understanding Benepass’ ICP and personas and how to effectively reach them
This role will also join the executive team of Benepass and will have the highest leadership visibility and responsibility across the company, including: Executive reporting on pipeline goals to other executives at Benepass and Board members
Creating a performance culture
Creating an environment aligned to the Benepass values
While this role is primarily focused on demand generation within marketing, an exceptional candidate will merit the opportunity to grow their position into other areas of marketing and increase their ownership and influence within the go-to-market and executive teams. ABOUT YOU
You are:
An analytical mind who can easily distill insights from data and position them effectively to various audiences: CEO, Board, other execs, your team, and broader company
Relentless and creative in driving continuous improvement in the demand generation machine
A strong communicator who creates internal buy-in and excitement around goals
Able to develop conviction and iterate quickly from limited data
Able to roll up your sleeves with low ego and “get in there” but ultimately scale, align, and enable a team that can execute
A leader who inspires others to follow
Collaborative and engaged with other leaders at Benepass, understanding that your and their success are inextricably tied
Exemplify the Benepass values
Thrive in a fast-paced startup environment and are eager to forge your own path
REQUIREMENTS
8+ years of experience in demand generation marketing in B2B
Experience with Employee benefits strongly preferred
Experience with direct marketing and channel marketing
Proven track record of driving qualified pipeline that converts to revenue
Proven track record of owning a high ROI marketing budget
Proven track record of scaling and managing a high performing team, including managers
Early stage start-up experience (
At Benepass we're making benefits easy. We believe people are the most important asset to any company. Traditional one-size-fits-all benefits packages no longer cut it in today's hybrid and remote-first environment. With Benepass, companies can tailor their benefits to the unique needs of their workforce.
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on. Through our easy-to-use and highly customizable fintech platform, People teams can implement, administer, and track the benefits that meet employees where they are. Employers design their benefits and perks plan by setting a contribution amount and eligible spend categories. Every employee has their own individual definition of wellness and needs different things to help them be their most productive, fulfilled self. Our Mission
Helping companies reimagine benefits to make them delightful and easy. TEAM & ROLE
We're hiring a Head of Growth Marketing to join our rapidly growing startup in the employer benefits space. This role will be a dynamic, high-impact position reporting directly to the CEO, Jaclyn Chen. The functional North Star of this role is to create qualified pipeline for the go-to-market team at Benepass to attain the company’s topline growth goals, including: Own demand generation, including email, content, events, paid, direct mail, SEO, and other channels
Manage a million dollar + marketing budget
Lead and grow a high performing team that can deliver the company’s pipeline generation goals
As a leader on the go-to-market team, this person will: Strategically build and refine a demand generation machine that drives increasingly higher ROI from the marketing budget and team Be deeply analytical and experimental to increase efficiency and scale of existing channels and find new channels
Collaborate with other revenue teams, including Sales and Strategic Alliances Sales: consistent feedback loop on qualified pipeline with account executives and creating an effective, efficient hand-off process
Strategic Alliances: deep understanding of channel marketing and how to drive pipeline from brokers and consultants
Increase understanding Benepass’ ICP and personas and how to effectively reach them
This role will also join the executive team of Benepass and will have the highest leadership visibility and responsibility across the company, including: Executive reporting on pipeline goals to other executives at Benepass and Board members
Creating a performance culture
Creating an environment aligned to the Benepass values
While this role is primarily focused on demand generation within marketing, an exceptional candidate will merit the opportunity to grow their position into other areas of marketing and increase their ownership and influence within the go-to-market and executive teams. ABOUT YOU
You are:
An analytical mind who can easily distill insights from data and position them effectively to various audiences: CEO, Board, other execs, your team, and broader company
Relentless and creative in driving continuous improvement in the demand generation machine
A strong communicator who creates internal buy-in and excitement around goals
Able to develop conviction and iterate quickly from limited data
Able to roll up your sleeves with low ego and “get in there” but ultimately scale, align, and enable a team that can execute
A leader who inspires others to follow
Collaborative and engaged with other leaders at Benepass, understanding that your and their success are inextricably tied
Exemplify the Benepass values
Thrive in a fast-paced startup environment and are eager to forge your own path
REQUIREMENTS
8+ years of experience in demand generation marketing in B2B
Experience with Employee benefits strongly preferred
Experience with direct marketing and channel marketing
Proven track record of driving qualified pipeline that converts to revenue
Proven track record of owning a high ROI marketing budget
Proven track record of scaling and managing a high performing team, including managers
Early stage start-up experience (